Programmatic Executive
1 week ago
Programmatic Executive
Location: Mumbai, India.
Job Description:
Adscholars is looking for talented and performance-driven
Programmatic Executives
to join our growing team. The ideal candidate will have hands-on experience in managing programmatic campaigns, with a strong command of DV360, audience strategies, and optimization techniques.
Key Responsibilities:
- Set up, manage, and optimize programmatic campaigns across multiple DSPs
- Execute audience targeting and segmentation, especially via TTD (The Trade Desk)
- Monitor and analyze campaign performance; apply basic and advanced optimization strategies
- Generate reports and insights using Excel and platform tools
- Collaborate with cross-functional teams to meet campaign objectives and KPIs
Eligibility Criteria:
- Experience: 2 to 8 years in programmatic advertising.
- Required Skill Set:
- Proficiency in DV360 and Excel.
- Expertise in TTD audience creation.
- Strong knowledge of basic and advanced optimization techniques.
- Experience with additional DSPs such as Amazon, Xandr, Yahoo, and others is an advantage.
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