
Manager-Products Branch Banking
3 days ago
REPORTS TO
Chief of Staff
REPORTING INTO
APM
ROLE PURPOSE & OBJECTIVE
Responsible for overall segment strategy including sales planning, product designing, strategic launch, training of sales force and monitoring of product performance
- Developing the customized product/proposition and continuously work on upgrading the same
- Regular product benchmarking with competition and strategy for product re-alignment
- Monitoring and managing the segment/product profitability
- Lead the cross functional team for technical and operational processes for successful launch of product
- Developing the detailed engagement plan for keeping the segment transactional
Working with marketing for regular BTL activity and managing the complete product communication and life cycle
SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
NA
Internal Audit, Compliance, Operations Finance and Risk;
KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
- Own the business segment and ensure the branches achieve their budgeted numbers for that segment.
- Review the portfolio and increase the pocket share of customer
- Drive the engagement strategy and increase the number of product per customer
Customer
- Develop and implement suitable marketing/sales strategies to deepen customer relationships
- Ensure the process in place to resolve escalated customer queries/complaints within the prescribed TAT
- Train the sales team to improve the products knowledge, product per customers by additional cross sell and up sell of Ujjivan products to the existing customers.
Internal Process
- Continually scan the market to determine the market size and market penetration of the retail, liability products vis--vis competition; formulate strategies to leverage opportunities and mitigate risks
- Conduct continuous review process for maintaining the product profitability margin.
- Drive the campaigns across the cluster for respective retail liability products
Learning & Performance
- Ensure that the reports within the team maintain the highest standards of professional conduct, ethics, integrity, and control in execution of all their daily operations
- Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self and team members.
Ensure goal-setting, midyear -review and annual appraisal process happens within specified timelines for self and reports.
- MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
- MBA or equivalent in Marketing or Finance
Experience
- 5-8 Years of experience in retail liabilities products
Certifications
- Optional
Functional Skills
- Business Acumen
- Knowledge of all liabilities and TPP products
- Good understanding of market & competitive landscape
- Regulatory and Compliance focus: AML, KYC guidelines
- Process Orientation: Adherence to TAT and SLAs
Behavioral Skills
- People management
- Interpersonal skills
- Pro-active and Innovative
- Good analytical & presentation skills
- Time Management
- Sales Orientation
- Ability to communicate Has good verbal fluency and uses simple, clear and purposeful language
Competencies
- Planning & Organizing
- Driving Execution
Building Partnerships
KEY INTERACTIONS
INTERNAL
EXTERNAL
- Product Managers of Branch Banking and other business units
- Branch Banking Sales Team in Branches
- RSMs and RBMs of Branch Banking and other business units
- Other Business Units
- Personal loan team
- Compliance & Risk
Operations & Channels
TPP Partners
- HR of Corporates
- Partners of other corporates
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