Product Manager

2 weeks ago

Bengaluru, Karnataka, India Lokal App Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About Lokal:

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to:

Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility.

Lokal Jobs– Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.

Gyan TV– Skill-based learning in regional languages (stocks, photography, small business & more).

Dostt– Make new friends through voice chats, games, and real, authentic conversations

Eaze– A safe space to explore emotional well-being via community-driven support.

Astro Lokal– Instant access to trusted astrologers through audio and chat.

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Role Overview

We are hiring a Product Manager to lead key initiatives in our Matrimony app. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategy—working closely with cross-functional teams to scale Lokal Matrimony in India and beyond.

Requirements
  • Drive product strategy for conversion and retention by analyzing the impact of supply-side levers and making data-driven decisions.
  • Own and enhance payment success metrics, PG integrations, and the overall checkout experience.
  • Conduct pricing experiments – default pricing, cohort-based pricing, discounting, and repeat user pricing strategies.
  • Collaborate with the Marketing team to unlock new acquisition channels and optimize performance.
  • Lead strategic expansions – across new states, languages, caste-level communities, iOS, and international markets (if applicable).
  • Manage and optimize the multi-app environment in the matrimony ecosystem.
  • Define and improve profile verification and support processes to boost trust and user satisfaction.
  • Work closely with design, tech, analytics, and business teams to execute and iterate on solutions.
Requirements
  • 3+ years of experience in product management, preferably in consumer internet, dating/matrimony, or marketplace products.
  • Strong background in data-driven decision-making; must be mathematically sharp and investigative in approach.
  • Educational background from IIT/BITS/NIT or other top-tier institutes preferred.
  • Prior experience in marketplaces or platforms with demand-supply matching problems is a strong plus.
  • Ability to think strategically and also roll up your sleeves to execute.

Excellent communication and stakeholder management skills.

Benefits
Why Join Lokal?
  • Work on meaningful problems for the next 500M users of the internet.
  • Build products from the ground up in a fast-paced, impact-driven environment.
  • Collaborate with top talent from IITs, IIMs, and premier institutions.
  • Be part of a mission-led team, backed by marquee investors.

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