Senior Copy Supervisor

2 weeks ago

Mumbai, Maharashtra, India FoxyMoron Full time US$ 90,000 - US$ 1,20,000 per year

Job Purpose:

Leading a team of copywriters to develop high-quality, engaging content that aligns with the brand's objectives. The role involves overseeing the creation of copy for various marketing materials, ensuring consistency in messaging and adherence to brand guidelines.

Key Responsibilities:

1. Brand Understanding & Alignment:

  • Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values

2. Content Strategy:
Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights

3. Copywriting:

  • Have a proactive approach to produce compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards etc

  • Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output.

4. Collaboration:
Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages.

5. Quality Assurance:

  • Review and provide feedback on copy produced by team members, ensuring accuracy, clarity, and adherence to brand standards.

  • Supervise aesthetic checks and edits during pre-production & production, attend shoots & music recordings

6. Market Research:
Stay informed about industry trends, new content formats and competitor strategies, and emerging technologies to inform content strategies and creative approaches and explore opportunities for experimentation

7. Client Communication:

  • Participate in client meetings, presentations, and pitches, providing strategic insights and recommendations regarding copywriting and creative concepts.

  • Strengthen Client relationships and interactions.

  • Act as a POC for creative escalations.

8. Team Growth:
Hire capable independent resources that can understand, communicate and execute client briefs accurately

9. Team Management:
Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally

10. Time Management: E
nsure following of internal TATs, tasks prioritization, and timely delivery of work.

11. Operations:
Adherence to documented SOPs.

Skill Set:

  1. 8-10 years of industry experience. Digital agency experience, along with team management skills preferred

  2. Excellence in communication, both verbal and written, proof reading, presentation skills

  3. Demonstrate a solid understanding of social media platforms, with knowledge of multiple verticals within the digital realm

  4. A thorough grasp of grammar is essential.

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