Digital Marketing Manager

20 hours ago

Coimbatore, Tamil Nadu, India VARI MEDICAL ACADEMY Full time ₹ 2,40,000 - ₹ 4,80,000 per year

Digital Marketing Executive

Company: Vari Medical Academy Private Limited

Location: 66/2, Masakalipalayam Rd, Peelamedu, Balan Nagar, Coimbatore, Tamil Nadu 641004

Job Type: Full-time

About Us

Vari Medical Academy Private Limited is a leading institution dedicated to providing high-quality medical education and training. Our mission is to empower healthcare professionals with the knowledge and skills needed to excel in their careers.

Job Summary

We are seeking a creative and results-driven Digital Marketing Executive to enhance our online presence, drive lead generation, and implement innovative marketing strategies. The ideal candidate should have experience in digital marketing, social media management, and content creation to increase brand awareness and student enrollment.

Key Responsibilities

  • Develop and implement digital marketing strategies to promote the academy's courses and programs.
  • Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
  • Plan and execute SEO and SEM strategies to improve website traffic and search engine rankings.
  • Handle social media platforms, create engaging content, and monitor audience engagement.
  • Develop email marketing campaigns to nurture leads and retain students.
  • Analyze website performance using tools like Google Analytics and recommend improvements.
  • Create and manage content, including blogs, videos, and infographics, to enhance brand visibility.
  • Collaborate with the design and content teams to produce high-quality marketing materials.
  • Monitor industry trends and competitor activities to stay ahead in the market.
  • Track and report performance metrics to measure the effectiveness of marketing efforts.

Requirements

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
  • 0-3 years of experience in digital marketing, preferably in the education or healthcare sector.
  • Strong knowledge of SEO, SEM, PPC, and social media marketing.
  • Experience with tools like Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms.
  • Excellent communication and content-writing skills.
  • Ability to analyze data and make data-driven marketing decisions.
  • Creative mindset with strong problem-solving skills.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to work in a fast-growing educational organization.
  • Professional development and training opportunities.
  • A collaborative and innovative work environment.

How to Apply

Interested candidates can send their resumes to or with the subject line "Application for Digital Marketing Executive."

Job Types: Full-time, Permanent, Fresher

Pay: ₹12, ₹25,000.00 per month

Benefits:

  • Flexible schedule
  • Leave encashment

Work Location: In person

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