Salesforce Marketing Cloud

1 week ago

Hyderabad, Telangana, India Cambridge Technology Full time

We are seeking an experienced Salesforce Marketing Cloud Developer to design, implement, and optimize data-driven marketing automation solutions. The ideal candidate will have hands-on expertise in SFMC, including Campaign Management, Customer Journeys, SQL, AMPscript, and Salesforce integrations. This role requires strong problem-solving skills, a customer-first mindset, and the ability to collaborate across marketing, sales, and technical teams.

Key Responsibilities

  • Develop, configure, and optimize marketing automation solutions using Salesforce Marketing Cloud.
  • Build and maintain Journey Builder workflows, Automation Studio activities, Email Studio campaigns, Mobile Studio, and Cloud Pages.
  • Create dynamic and personalized content using AMPscript and SSJS.
  • Write complex queries in SQL to support automation, segmentation, and data transformation within SFMC.
  • Implement marketing data models and manage Contact Builder / Data Extensions.
  • Integrate SFMC with Salesforce CRM and other external systems using APIs and connectors.
  • Ensure email deliverability, compliance, and industry best practices (IP warming, CAN-SPAM, GDPR, etc.).
  • Monitor campaign performance and provide actionable insights through reports and analytics.
  • Work closely with Marketing, Sales, and Product Teams to translate business goals into technical solutions.
  • Maintain platform documentation, reusable assets, and scalable SFMC modules.

Required Skills & Experience

  • 4+ years of hands-on experience in Salesforce Marketing Cloud development and administration.
  • Proficiency in:
    • Journey Builder, Automation Studio, Email Studio, Cloud Pages
    • AMPscript, SSJS
    • SQL & Relational Data Models
    • REST/SOAP APIs and real-time integrations.
    • Knowledge of Pardot
    • Deep knowledge of Salesforce Sales/ Service/ Marketing cloud Platform
    • Proficiency in LWC, Apex, Salesforce Lightning and Visualforce
  • Strong understanding of Customer Segmentation, Personalization, and Lead Nurturing.
  • Experience working with HTML/CSS, email rendering, and responsive templates.
  • Ability to troubleshoot platform issues and optimize automation performance.
  • Strong communication skills and experience working in cross-functional teams.

Preferred (Good to Have)

  • Salesforce Certifications such as:
    • Marketing Cloud Developer
    • Marketing Cloud Email Specialist
    • Marketing Cloud Administrator
  • Experience with CDP, Marketing Cloud Intelligence (Datorama), MuleSoft, Postman, or ETL tools.
  • Exposure to Marketing Cloud Personalization (Interaction Studio) is a plus.

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