Search Engine Optimization Executive

2 days ago

Pune, Maharashtra, India Trek Panda Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us

TrekPanda is not just a travel company — we're a community of explorers, storytellers, and adventure seekers. From backpacking to premium road trips, we curate unforgettable group travel experiences across India and abroad. With a rapidly growing digital presence, we're looking for a passionate
SEO Executive
to help us scale our content and search visibility.

Key Responsibilities

  • Develop and execute
    on-page & off-page SEO strategies
    to drive organic traffic and improve keyword rankings.
  • Conduct
    keyword research
    and
    competitive analysis
    to identify high-impact opportunities.
  • Optimize
    website structure, blogs, landing pages
    , and
    meta elements
    for better visibility.
  • Plan and manage
    backlink outreach
    , guest posting, and digital PR activities.
  • Monitor performance using
    Google Analytics, Search Console, SEMrush/Ahrefs
    or similar tools.
  • Collaborate with content & marketing teams to build
    SEO-friendly travel content
    .
  • Track and report
    monthly SEO performance
    , highlighting growth and insights.
  • Stay updated with the
    latest Google algorithms and SEO best practices
    .

Requirements

  • 1–2 years of proven experience
    in SEO (preferably in travel, e-commerce, or content-heavy domains).
  • Strong understanding of
    keyword strategy, technical SEO, and link building
    .
  • Hands-on experience with
    SEO tools
    (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
  • Basic understanding of
    WordPress / Web CMS
    and
    HTML tags
    .
  • Ability to research and create content structures around
    travel & trends
    .
  • Analytical mindset with
    data-driven decision-making
    skills.

Good to Have

  • Experience working with
    YouTube or App Store SEO
    .
  • Knowledge of
    local SEO & Google My Business optimization
    .
  • Passion for
    travel, trekking, or backpacking
    (major plus).

Why Join TrekPanda?

  • Be part of a
    young, fast-growing travel brand
    that's redefining group travel in India.
  • Creative freedom
  • high-impact role in organic growth.
  • Opportunity to
    travel on familiarization trips (FAM trips)
    for content & insights.
  • A culture where
    ideas matter more than hierarchy
    .

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