Assistant Manager- Public Relations

2 weeks ago

Bengaluru Delhi Mumbai NCR, India Consocia Full time ₹ 15,00,000 - ₹ 25,00,000 per year

DESIGNATION: Assistant Manager/Manager

REPORTING TO: Associate Director

MAJOR RESPONSIBILITIES

  • Manage external communication and public relations for clients and influence stakeholder perception about the company.
  • Drive the brand story right from identifying the stories, preparing the narratives, identifying appropriate channels and delivering the right media mix.
  • Look at out of the box initiatives to enhance reputation, media visibility and positioning of the Company and its brand(s).
  • Engage and manage relationships with the media/journalists on behalf of the clients.
  • Team management : build and expand teams, mentor juniors; train freshers as part of their career growth

OPERATIONAL ROLE & RESPONSIBILITIES / KRAS

Client Servicing (25%)

  • Ensuring daily contact with the client
  • Daily / weekly research on client / competition, understanding client business & business imperatives
  • Supporting the account lead from time to time
  • Generating pro-active media stories
  • Developing media & PR plans
  • Identify and provide relevant inputs for media stories, regular participation in industry stories
  • Finalise reports (Event / Month / Quarter)
  • Maintain daily client for operations and media related work
  • Finalisation of press release, background information, product notes, bio-profiles etc.
  • Develop pitch notes, briefing documents (except as specified otherwise)
  • Creating first drafts of FAQ's, Authored Articles, media quotes, reviews, plans, media profiles and Q&A's
  • Research primary & secondary information related to clients products and services for media pitching.

Media Relations (50%)

  • Daily engagement with journalists: Media relations across mainline, financials, wires, television, online, trade and new media
  • Identify and deliver regular media opportunities based on client sectors
  • Regular updation of media list with the most recent journalist covering a particular client sector
  • Daily/weekly media intelligence gathering and reporting back to the client / internal teams
  • Building favourable relationships with journalists for the benefit of organisation
  • Proficiency and relationships with regional language media will be an added advantage

Reports & Processes (25%)

  • Ensure timely delivery of daily reports, weekly reports, month reports, reviews and plans
  • Ensure WIP meetings, daily/monthly planning calls are done
  • Ensure MOM are shared within 48 hours with the client

QUALIFICATIONS AND CREDENTIALS

  • Graduate in any discipline
  • Masters in Mass Communication or MBA will be an added advantage
  • Good command over verbal and written English
  • Understanding of local media landscape
  • Proficient in MS Office especially Word, PowerPoint and Excel
  • Candidate with experience in working with the Technology Media will have an added preference

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