AGM - Martech Analyst

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

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VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

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VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Martech Analyst

Job Level/ Designation

M2

Function / Department

Digital

Location

Mumbai

Job Purpose

VIL's MarTech team is focused to contribute to marketing programs at scale with highly structured data-driven approach that delivers Media & Conversion Efficiencies, and Optimisation of customer experience management practices.

As MarTech specialist, s/he will be imparting in to MarTech Tools management & Utilization, AdTech Implementation & optimization. Working closely with Digital, Brand, Media, Marketing, CVM, BigData, Technology Teams, Partners, Vendors to build data driven marketing programs

As a Martech analysts s/he will have end to end ownership of 2 to 3 martech tools/platform and will be seen as an SME for those

Key Result Areas/Accountabilities

• Deliver data activation, data-driven marketing Practices, Customer Experience Management, using tools viz. CDP, MMP, Analytics, tag management or others
• Ingest data from Data Lake built from multiple sources like, Advance Analytics, Data-Warehouse etc and use it for actionable traits and segments – Manage the data lifecycle end-to-end
• Participates in Campaign Ideation, Planning process, Imparts strategy to define data for best performance, Deliver Data Models & Cohorts, mapping it to various destinations & programmatic platforms.
• Analyses & optimizes the audience profiles for performance - paid & owned media
• Conduct Data Audit of various Ad Platforms, DMP & Analytics Tools, SDRs, Traits, Segments & Audience Libraries Management
• Conduct Critical path flow, Conversion Funnel, Behavioural Analysis.
• Analyse Contribution IQ - What if/Cause Analysis, Deliver Marketing Attribution IQ, Generate Predictive CX Hypothesis & Trend Spotting.
• Contribute DCVM Scope/ Opportunities; Collaborates with multiple business owners to convert their business needs into Personalisation use-cases/ideas.
• Create/ Develop Personalisation activities within the tool as per marketing requirements, Troubleshoots Personalisation activities when - Experience is not delivered as expected or irrelevant experience are delivered.
• Support DMP, Target & CVM in Campaign Planning & Advanced Segmentation; Identifying Signals & Traits - Passing it in to DMP

Core Competencies, Knowledge, Experience

• Excellent understanding of the Online/Digital marketplace:  trend awareness; industry best practices
• Hands-on experience of setting up martech platforms
• Must have familiarity with and knowledge of products and technology stacks in the MarTech and AdTech space
• Ability to design unique technical solutions for large enterprises to address their marketing needs

Must have technical / professional qualifications

• MBA or other masters essential
• 3+ years of relevant experience using tools & technologies in Marketing & Promotional activities.
• 2+ years of experience in Digital Marketing with Graduation preferably in Marketing or engineering (any stream)

Years of Experience

Min. 5 years' experience

Industries to look from

FMCG, BFSI, Telco, Software Product companies, SAAS

Ideal Organizations to look from

Clevertap, AppsFlyer, Adobe Target. Adobe Launch, Datalake, CRM

Direct reports

None

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership