Sales Officer

3 days ago

Chennai Rajahmundry Tirupati, India Purplle Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Sales Officer :

The Sales Officer Mass will be responsible for leading a team of ISR to drive sales in the general trade and standalone store formats. This role requires active field presence to ensure execution of sales plans, achievement of targets, and consistent market growth. The ideal candidate should have strong people management skills, a solid background in FMCG/general trade sales, and the ability to balance individual contribution with team leadership.

Key Responsibilities:

  • Lead and manage a team of ISRs, ensuring they meet daily and monthly sales targets through proper planning and market execution.
  • Actively work on the field as an Individual Contributor to drive product visibility, availability, and sales conversion at the store level.
  • Plan daily market beats for self and team, ensuring effective coverage of assigned territories.
  • Monitor ISR performance, provide on-the-job coaching, and drive productivity through motivation and regular feedback.
  • Ensure proper placement of Point of Sale Materials, planogram adherence, and product hygiene at store level.
  • Maintain strong relationships with retailers and store staff to improve product positioning and drive repeat sales.
  • Collect and share market intelligence, competitor activity, and customer feedback with relevant internal teams.
  • Track daily sales, stock movement, and billing trends to identify areas of improvement or intervention.
  • Conduct regular joint working with ISRs to assess performance, address gaps, and ensure market discipline.
  • Ensure timely reporting of sales data, market updates, and team performance to Area Sales Manager or Regional Head.

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