Social Media Strategist

2 weeks ago

Chennai, Tamil Nadu, India INSIDEA Full time ₹ 4,00,000 - ₹ 8,00,000 per year

About the Company

INSIDEA is a global, remote company empowering businesses to hire dedicated professionals across various fields. Access top-notch talent worldwide. Seamlessly integrate skilled professionals into your team and scale faster. Our mission is to connect the world's top talent with global opportunities. We firmly believe in a borderless world where talented individuals everywhere can access the opportunities they deserve.

Job Description

We are looking for a talented

Social Media Specialist

to run our client's social media pages and oversee online presence by; Creating engaging content Creating strategies Monitoring usage statistics Managing social campaigns Staying up-to-date with digital technologies and social media trends Possessing outstanding communication abilities. Briefly, managing the Client's social media presence to grow the online traffic and consumer interaction to boost our marketing and sales efforts.

Responsibilities & Duties

Design and implement social media strategy to align with business goals Create multi-channel social calendars with complete ownership of the copy. Define important social media KPIs, set specific objectives, and report on ROI Perform research on current benchmark trends and audience preferences Communicate with followers and respond to queries in a timely manner Engage in social media communities by responding to social media posts and developing discussions Measure the success of every social media campaign Analyze competitor activity on a regular basis Work closely with designers to ensure top-notch content quality Suggest and implement new content types to develop brand awareness and drive engagement

Skills and Qualifications

3 years of proven work experience in social media, preferably in a B2B SaaS company Excellent copywriting skills Ability to deliver creative content (text, image, and video) Understanding of SEO and web traffic metrics Knowledge of online marketing channels Excellent communication skills Familiarity with web design is an added advantage. Good understanding of social media KPIs Excellent knowledge of LinkedIn, Twitter, and other social media best practices

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