
Social Media Executive
1 week ago
Job Summary:
We are seeking a dynamic and creative Social Media Executive to manage and grow our digital presence across social platforms. The ideal candidate will have hands-on experience in content creation, campaign execution, and paid media advertising including Google Ads and Meta Ads (Facebook & Instagram). This role requires both strategic thinking and executional excellence.
Key Responsibilities:
Social Media Management:
- Develop, schedule, and publish engaging content across all platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
- Monitor social media channels for engagement, trends, and brand mentions
- Respond to queries and messages in a timely and brand-aligned manner
- Maintain a content calendar aligned with brand campaigns and product launches
Campaign Execution & Paid Media:
- Plan, set up, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram)
- Track and analyze campaign performance metrics like CPC, CTR, impressions, reach, conversions, and ROAS
- Coordinate with the design and content teams to create ad creatives and copy
- A/B test creatives and target segments for performance optimization
Analytics & Reporting:
- Use tools like Meta Business Suite, Google Ads Manager, and Google Analytics to track performance
- Share weekly/monthly reports on social media growth, engagement, and campaign ROI
- Recommend strategy improvements based on analytics and insights
Brand Development:
- Stay updated with the latest social media trends, tools, and algorithm updates
- Maintain visual consistency and tone of voice in line with brand guidelines
- Suggest new ideas for content series, influencer collaboration, or engagement tactics
Requirements:
- Bachelor's degree in Marketing, Communications, Media, or related field
- 2–3 years of hands-on experience managing social media and paid campaigns
- Proficient in Meta Ads Manager and Google Ads platforms
- Familiarity with social scheduling tools (e.g., Buffer, Hootsuite, or Creator Studio)
- Strong copywriting, content planning, and communication skills
- Basic understanding of Canva, Photoshop, or similar creative tools is a plus
Job Types: Full-time, Permanent
Pay: ₹20, ₹28,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
Location:
- Noida Sector 16, Noida, Uttar Pradesh (Required)
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