GM/AVP Digital Marketing
18 hours ago
Job Description:
JOB SUMMARY:-
Performance Marketing Manager is primarily responsible for the management of digital paid advertising and diversifying the channel mix using paid, native & social channels.
The person needs to focus on campaign-specific results and drives the marketing department's performance for SBU maintaining the planned COA delivering certain capabilities for performance marketing.
Reporting to VP& Head – Growth Marketing
Key Responsibilities :-
- Manage overall paid for the organization
- Business Delivery while maintaining COA
- Stake holder management
Key Stakeholders:-
Internal :- SBU, Virtual Agency, CSG
External :- Industry associations, Agencies, Partners etc.
Qualification/ Experience:-
- MBA - Marketing, Bachelor degree
- 6-12 Years of Experience
- Budget management - Should have handled 4–8 Cr Monthly
Key Competencies and Skills Required:-
- Platform Management - Google Adwords, FaceBook, other paid channels, COA management, CDP/CEP (Webengage, Lemnisk, Moengage etc) integration & execution, new partnerships, agency management, project management, reporting
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