Digital Strategist
7 days ago
Digital Strategist (Google Ads) India (AU Support)
Location: India (Remote) Type: Full-time | Reports to: Head of Google Ads (Australia)
Join the growing team
Are you a digital marketer who loves Google Ads and data-driven growth? Join an award-winning, full-service digital agency, where no two days are the same and your work drives real results for Australian brands.
The Role
Mid-level Google Ads specialist based in India to support our AU team with campaign execution, optimisation, and reporting. You'll work primarily on Australian accounts. Experience with clients billed in USD/AUD/EUR is valued.
What you'll do
- Build & launch Search, Performance Max, and Display with intent-led structures for AU markets.
- Optimise weekly: search term mining & negatives, bid strategy tuning (tCPA/tROAS), pacing, audience layering.
- Bring ideas: propose fresh tactics to lift brand awareness, CTR, CVR, and ROAS; stay across trends and platform updates.
- Collaborate: assist the Head of Google Ads (Australia) on priorities, QA, and playbooks.
- Merchant Center & PMax: feed hygiene, rules, custom labels, brand vs non-brand asset groups.
- Measurement & QA: GA4 conversion validation, GTM tag audits, UTM governance, duplicate-conversion checks.
- Reporting: daily/weekly insights and monthly decks with clear next actions.
- Testing: RSAs, audiences, offer/LP alignment; maintain a rolling test calendar with hypotheses & success criteria.
- Hygiene: naming conventions, change logs, shared negatives, budget trackers.
Must-have experience
- 2–4 years hands-on Google Ads across multiple accounts; typical monthly budgets 5k–20k+ (USD/AUD/EUR).
- Proven results on AU/USD/EUR accounts (AU preferred).
- Solid GA4 + GTM skills and Merchant Center troubleshooting.
- Advanced Google Sheets/Excel; clear English communication; strong async collaboration with an AU team.
Nice to have (optional)
- Basic paid social (Meta/LinkedIn/TikTok) for remarketing/boosts.
- Microsoft Ads, Looker Studio/ call tracking
- CRO/landing-page fundamentals; YouTube action campaigns.
Tools you'll use
Google Ads, GA4, GTM, Merchant Center, Looker Studio, Google Sheets, Slack/Trello. (Optional: Meta/LinkedIn Ads.)
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