Social Media Manager

Core Objective:

To build and scale Mayskin's social media presence across platforms by leading content strategy, ensuring timely delivery of high-quality, brand-aligned creatives, and owning the visual and verbal identity of the brand online.

This is a full time role in-office/hybrid based (Pune)

Key Responsibilities:

1.⁠ ⁠Creative Management & Influencer Coordination

• Oversee all incoming content from influencers and creators. Ensuring timelines are met and briefs are followed.

• ⁠Provide clear direction, references, moodboards, and pegs to influencers so that the content aligns with both Mayskin's aesthetic and marketing goals.

• ⁠Review and curate influencer content for quality, storytelling, brand tone, and repurposability across social and ads.

• Ensure content produced works for both organic growth (social) and paid campaigns (performance marketing) through regular performance analysis and feedback loops.

2.⁠ ⁠Creative Vision Execution

Act as the bridge between brand vision and creative execution:

• ⁠Brief and guide the content writer on brand voice, messaging tone, captions, and campaign copy.

• ⁠Direct the graphic designer on layouts, typography, aesthetic consistency, and design standards.

• Collaborate closely with the video editor for Reels, Shorts, and YouTube content — ensuring every piece matches the desired mood, pace, and premium tone.

• Maintain a content bank and ensure the right assets are shared with the performance team on time.

3.⁠ ⁠Brand Image & Tonality

• ⁠Uphold and refine Mayskin's visual and verbal identity across all touchpoints.

• ⁠Ensure the feed, stories, reels, thumbnails, and every visual asset feel distinct, cohesive, premium, and not derivative of any other brand.

• Actively spot and avoid overlaps with competitors in tone, design, and storytelling.

4.⁠ ⁠Content Planning & Publishing

• ⁠Build and maintain a monthly content calendar covering launches, education, storytelling, UGC, and trends.

• ⁠Schedule and publish posts across platforms with on-brand captions and hashtags.

• ⁠Identify high-performing content types and iterate based on insights.

5.⁠ ⁠Community Engagement

• Own DMs, comments, tags, and mentions — responding, resharing, and engaging actively.

• ⁠Build a two-way connection with the audience through stories, Q&As, polls, behind-the-scenes, and creator interactions.

6.⁠ ⁠Performance Tracking

• Regularly analyze content performance (reach, saves, engagement, shares) and apply insights to future content planning.

• Track which content types perform well in ads and organic to make informed creative decisions.

7.⁠ ⁠Support for Cross-functional Marketing

• Work closely with the Growth & Retention Manager to ensure all social content aligns with broader marketing campaigns.

• Assist in repurposing assets for email, WhatsApp, website banners, product launches, and influencer campaigns.

Work Experience:

• 2 to 4 years of experience in managing social media for a D2C beauty, skincare, lifestyle, or fashion brand (preferred).

• Proven track record of growing and managing Instagram, YouTube Shorts, and Pinterest with high engagement and aesthetic cohesion.

• ⁠Experience working with influencers/content creators — including briefing, coordination, feedback, and managing deadlines.

Strong portfolio of work that demonstrates:

• ⁠Visual and tonal consistency across social media.

• ⁠Creative campaigns that have performed well organically and in paid ads.

• Experience in UGC planning, reels creation, and trend adaptation.

• Hands-on experience in collaborating with:

• ⁠Graphic designers for social layouts, carousels, static creatives.

• Video editors for Reels/Shorts with a clear sense of visual storytelling.

• ⁠Copywriters/content writers for captions, scripts, and messaging.

• Understanding of brand building and positioning, especially for premium or niche brands.

Bonus: Experience using tools like Notion, Trello, Meta Business Suite, Later/Planoly, Canva/Figma, and basic data reporting (social insights, content metrics).