Digital Marketing Analyst

A Digital Marketing Specialist with expertise in Facebook ad campaigns, Google Ads, and SEO is a highly sought-after professional. Their role is crucial for a company's online visibility, lead generation, and sales growth. Here is a detailed job description that outlines the key responsibilities, qualifications, and skills for such a position:

Digital Marketing Specialist

Experience - More than 5 years

Key Responsibilities:

1. Paid Advertising Management (Facebook Ads & Google Ads):

• Campaign Strategy & Execution: Plan, create, and manage effective Facebook and Google Ads campaigns from start to finish. This includes audience research, ad copy creation, creative ideation, and bid management.
• Budget Management: Monitor and manage advertising budgets to ensure optimal return on ad spend (ROAS) and key performance indicators (KPIs).
• Performance Analysis: Continuously analyze campaign performance data to identify opportunities for optimization, such as A/B testing ad creative, refining targeting, and adjusting bidding strategies.
• Reporting: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders.

2. Search Engine Optimization (SEO):

• On-Page & Off-Page SEO: Conduct comprehensive keyword research to identify new opportunities. Optimize website content, including meta descriptions, title tags, and headers, to improve organic search rankings.
• Technical SEO: Work with the web development team to address technical SEO issues (e.g., site speed, crawlability, mobile-friendliness, structured data).
• Link Building: Develop and execute link-building strategies to increase the website's domain authority and organic visibility.
• Performance Monitoring: Track and report on key SEO metrics such as organic traffic, keyword rankings, and backlink profiles.

3. General Digital Marketing:

• Cross-Channel Strategy: Develop an integrated digital marketing strategy that leverages all channels to achieve business goals.
• Analytics: Use tools like Google Analytics to track user behavior, analyze marketing funnel performance, and generate actionable insights.
• Market & Competitor Research: Stay up-to-date with the latest trends, technologies, and best practices in digital marketing, as well as monitor competitor strategies.
• Collaboration: Work closely with other teams (e.g., content, design, sales) to ensure a cohesive and effective digital marketing strategy.

Qualifications & Skills:

• Experience: Proven work experience as a Digital Marketing Specialist or similar role.
• Paid Advertising:
• Demonstrable experience in managing successful Facebook/Instagram ad campaigns (certifications like Facebook Blueprint are a plus).
• Hands-on experience with Google Ads (Search, Display, and Video campaigns) and a strong understanding of Google Analytics (certifications like Google Ads or Google Analytics are highly desirable).
• SEO:
• In-depth knowledge of SEO best practices, algorithms, and ranking factors.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console).
• Technical Skills:
• Strong analytical skills and the ability to interpret data from various platforms.
• Experience with A/B testing and other optimization techniques.
• Familiarity with marketing automation tools and content management systems (CMS) like WordPress.
• Soft Skills:
• Excellent communication and report-writing skills.
• Strong project management and organizational skills.
• A creative mindset with an ability to think outside the box.
• A proactive, results-oriented attitude with a strong sense of ownership.

Education:

• A Bachelor's degree in Marketing, Communications, or a related field is often preferred.

Job Type: Full-time

Pay: ₹15, ₹30,000.00 per month

Work Location: Remote