Customer Lifecycle Management

5 days ago

Mumbai, Maharashtra, India Techmatters Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities

  • CLM Strategy & Execution


• Design and implement brand/category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try & Buy initiatives to boost acquisition, retention, and loyalty.


• Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.


• Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.


• Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.

  • Reporting & Analysis


• Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).


• Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence.
• Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.


• Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.

Qualifications

● 2–4 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.

● Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.

● Analytical mindset with proficiency in Excel/SQL/Tableau/Google Analytics or similar tools.

● Ability to work with large datasets and derive actionable insights.

● Excellent stakeholder management, project management, and communication skills.

● Exposure to e-commerce, retail, or beauty/fashion industries preferred.

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