Senior Graphic Designer/Art Director

1 week ago

Hyderabad, Telangana, India Macaw Digital Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Designation:
 Art Director / Senior Graphic Designer

Experience:
 8–10 years

Location:
 Hyderabad

Openings:
 1

Joining:
 Immediate (within 15–20 days)

Selection Process

  1. Creative Assignment (case-based, 24-hour turnaround with analysis and proposed approach)
  2. Interview with HR
  3. Interview with CEO & CTO

About the Role

We are looking for an 
Art Director / Senior Graphic Designer
 who blends creativity with strategic thinking to produce world-class visual communication for 
B2B brands
.

You'll be responsible for defining the creative direction across digital channels—transforming complex industrial, engineering, and technology concepts into visually compelling stories that drive business outcomes.

This role is ideal for a designer who has worked with 
international B2B clients
, understands 
brand systems, lead-generation design, and campaign performance
, and is comfortable working in a fast-paced, collaborative agency environment.

Key Responsibilities

Design & Creative Direction

  • Lead the design and visual development for 
    B2B marketing campaigns
    , including social media, landing pages, brochures, whitepapers, digital ads, and videos.
  • Conceptualize and execute creative strategies that simplify and elevate 
    technical and industrial narratives
     for global audiences.
  • Develop 
    high-conversion digital assets
     optimized for performance across platforms (LinkedIn, email, website, paid ads, etc.).
  • Oversee brand consistency, ensuring all designs align with client strategy, tone, and objectives.
  • Provide direction and feedback to junior designers to maintain high creative standards.

Collaboration & Execution

  • Collaborate with content strategists, marketers, and developers to align creative output with messaging and functionality.
  • Partner with clients and internal stakeholders to translate business goals into visual frameworks that enhance credibility and engagement.
  • Manage multiple design projects simultaneously, maintaining quality and on-time delivery.

Optimization & Brand Systems

  • Create and maintain 
    visual identity systems
     and design guidelines for each client.
  • Ensure all digital outputs are responsive and optimized for various devices and screen sizes.
  • Leverage analytics and performance data to refine creative strategies and improve engagement metrics.

Innovation & Continuous Improvement

  • Stay ahead of 
    global B2B design trends
     and innovations in digital storytelling, data visualization, and motion design.
  • Explore and implement 
    AI-driven design tools
     to enhance efficiency and creative output.
  • Experiment with new design formats and animation techniques to strengthen client narratives.

Required Qualifications

  • Bachelor's degree in Graphic Design, Visual Communication, or related field.
  • 8+ years of hands-on design experience in a 
    digital-first or B2B marketing environment
    .
  • Proven portfolio showcasing strong command over 
    corporate, industrial, or technology brand design
    .
  • Expertise in 
    Adobe Creative Suite
     (Photoshop, Illustrator, InDesign, After Effects) and familiarity with Figma or XD.
  • Solid understanding of 
    UX/UI principles
     and web design best practices.
  • Strong storytelling ability with a focus on 
    visual hierarchy, clarity, and conversion
    .
  • Excellent communication, presentation, and time-management skills.

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