Director of Web/E-commerce

2 days ago

India Activate Talent Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Industry: Health & Wellness
Schedule: Monday to Friday, 9:00 AM – 6:00 PM CST

About the Role:
A leading brand in the health and wellness space is seeking an experienced Director of Web & E-commerce to drive our digital growth and optimize the online customer journey. This role will lead e-commerce strategy, website performance, and customer experience with a strong focus on wellness-driven storytelling and conversion.

Key Responsibilities:

  • Develop and execute a high-impact e-commerce strategy tailored to the health and wellness market.
  • Lead website operations, UX/UI improvements, and technical performance to ensure a seamless and engaging experience.
  • Monitor and analyze web analytics, user behavior, and sales data to implement data-driven improvements.
  • Collaborate closely with marketing, creative, and product teams to launch digital campaigns that align with our wellness mission and product launches.
  • Oversee day-to-day e-commerce operations including product listings, inventory, pricing strategies, and promotional calendars.

Qualifications:

  • 5+ years in a senior web or e-commerce leadership role, preferably in the health, wellness, or consumer goods space.
  • Expertise in e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and digital tools such as Google Analytics, Klaviyo, and heatmapping software.
  • Strong understanding of consumer behavior in the wellness space, including lifecycle marketing, SEO, and CRO.
  • Proven success in driving revenue growth and enhancing customer engagement through digital channels.
  • Excellent leadership, project management, and cross-functional collaboration skills.

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