Senior Copywriter

6 days ago

Kerala, India Cog Culture Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We seek a highly creative and strategic Senior Copywriter to join our fast-paced advertising agency. You will be responsible for crafting compelling copy across various digital, print, broadcast, and social platforms. Working closely with art directors, designers, and strategists, you'll help bring bold ideas to life that resonate with our clients' audiences and elevate their brands.

Key Responsibilities:

  • Develop and execute original, persuasive, and brand-appropriate copy for campaigns, including headlines, taglines, scripts, and long-form content.
  • Collaborate with creative and account teams to understand client goals and translate briefs into breakthrough concepts.
  • Present and pitch ideas clearly and confidently to internal stakeholders and clients.
  • Guide and mentor junior copywriters; review and provide constructive feedback.
  • Stay current on industry trends and competitor activity to keep our work fresh and relevant.
  • Participate in brainstorming sessions and contribute to the development of creative strategies.

Qualifications:

  • 5–8 years of professional copywriting experience, preferably in an agency environment.
  • Proven portfolio showcasing a variety of successful ad campaigns across multiple platforms.
  • Exceptional writing, editing, and conceptual skills.
  • Strong understanding of branding, marketing strategy, and audience engagement.
  • Familiarity with SEO principles, social media best practices, and digital advertising formats is a plus.
  • Bachelor's degree in Advertising, Communications, Journalism, English, or related field preferred.

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