Marketing Manager

Joyful is a leading AI-powered stakeholder management platform for voice of stakeholder analysis and contact center solutions. Our mission is to use AI to make all interactions between a company and its stakeholders joyful by removing friction. Joyful is a part of Germinait Solutions Pvt. Ltd.

Our Joyful modules, Engage and Listen, help businesses understand and manage stakeholder interactions across digital channels. We enable companies to provide exceptional customer experiences while maximizing productivity and efficiency of their support teams, all through one seamless platform.

At Joyful, we're committed to fostering meaningful interactions between stakeholders and brands by providing actionable insights, personalized replies, and a joyful experience for customers, users, and employees alike.

We're seeking a dynamic Marketing Manager who will be a key driver of Joyful's growth and brand positioning. In this role, you'll develop and execute comprehensive marketing strategies that highlight our AI-powered solutions and demonstrate how we remove friction from stakeholder interactions.

Marketing Strategy Development

• Create and implement holistic marketing strategies aligned with Joyful's mission of making stakeholder interactions joyful and frictionless.
• Develop go-to-market plans for our Engage and Listen platforms across various industries and customer segments.
• Identify and target key market opportunities using data-driven insights.
• Conduct ongoing market research to understand industry trends, customer needs, and competitive landscape.
• Track and analyze market dynamics in AI, customer service, and stakeholder management technologies.
• Develop insights to inform product development and marketing strategies.

Performance Marketing

• Develop and manage marketing budgets with a focus on ROI.
• Track and analyze marketing metrics to continuously optimize campaign performance.
• Implement robust attribution models to understand marketing's impact on revenue.

Digital Marketing and Demand Generation

• Craft compelling narratives that showcase how Joyful's AI technology transforms stakeholder management.
• Build and maintain a strong, consistent brand identity across all marketing channels.
• Develop messaging that resonates with our target audience of business leaders and innovators.
• Design and execute multi-channel marketing campaigns across digital platforms.
• Manage content marketing strategy, including blogs, whitepapers, case studies, and thought leadership content.
• Optimize lead generation efforts through targeted digital advertising and inbound marketing techniques.
• Work closely with product teams to understand platform capabilities and translate technical features into compelling customer benefits.
• Create sales enablement materials, product battle cards, and customer presentation decks.
• Support sales team with marketing collateral that demonstrates the unique value of Joyful's AI agents

• 2+ years of experience in B2B technology marketing, preferably in AI, SaaS, or customer experience platforms.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of digital marketing channels, content marketing, and demand generation techniques.
• Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into compelling narratives.
• Experience in product marketing for technology solutions.
• Proficiency in marketing analytics tools and performance measurement.
• Degree in Marketing, Business, or related field preferred.
• Passion for AI technology and its potential to transform business interactions.

• Be at the forefront of the AI revolution in stakeholder management
• Work with a team passionate about using technology to make interactions joyful and frictionless
• Opportunity for significant professional growth in a fast-evolving tech landscape
• A culture that values innovation, initiative, and collaborative problem-solving
• Work from our beautiful office in Goa, enjoying a high quality of life and inspiring work environment

At Joyful, we believe in empowering our marketing team to drive innovation and create meaningful impact. If you're ready to revolutionize how businesses interact with their stakeholders, we'd love to hear from you

Marketing, Sales