Digital Marketing Specialist

1 week ago

Panchkula, Haryana, India Dr. D Pharma Full time ₹ 2,00,000 - ₹ 4,00,000 per year

We are looking for a result-driven Digital Marketing Executive with 2–4 years of experience in the PCD Pharma sector. The candidate must have hands-on experience in running paid ad campaigns on Facebook, Instagram, LinkedIn, and Twitter with a strong focus on lead generation.

Key Responsibilities:

  • Plan, create, and execute paid ad campaigns on Facebook, Instagram, LinkedIn, and Twitter tailored for PCD Pharma audience engagement and lead conversion.
  • Generate high-quality pharma leads from targeted geographies and market segments.
  • Monitor, analyze, and report on campaign performance; optimize based on insights and KPIs (CPL, CTR, Conversion Rate, etc.).
  • Coordinate with the sales and business development teams to ensure lead quality and follow-up.
  • Research market trends and competitor activities to identify growth opportunities.
  • Manage ad budgets and ensure ROI-focused execution.
  • Create campaign briefs, suggest content angles, and collaborate with designers and content writers.
  • Stay updated with latest ad policies, platform updates, and industry-specific regulations.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–3 years of relevant experience in digital marketing for PCD Pharma / third-party pharma.
  • Strong knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and lead tracking tools.
  • Proven track record of generating leads through digital ads in the pharmaceutical domain.
  • Basic knowledge of graphic tools like Canva or Adobe Creative Suite is a plus.
  • Excellent communication and analytical skills.
  • Ability to work independently and in coordination with cross-functional teams.

Send your updated resume to or contact us at

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

Work Location: In person

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