Product Manager

1 week ago

Hyderabad, Telangana, India Centuary Fibre Plates Full time ₹ 5,00,000 - ₹ 8,00,000 per year

1. Product Positioning & Messaging

  • Develop strong consumer-facing product positioning for Ortho Wellness, Hybrid, Coir, Baby, and Premium collections.

  • Convert complex technical features (e.g., Coco Rest Orthopedic Layer, Cooper Gel Cooling") into simple, relatable benefits for families and millennials.

  • Build competitive messaging frameworks that differentiate Centuary from Competitors.

2. Content Catalogue & Collateral

  • Own development of catalogues, brochures, and retail POS materials.

  • Work with design and marketing teams to create story-led, lifestyle-driven catalogues with product benefits, certifications, and visuals.

  • Regularly update dealer catalogues, price lists, and training decks.

3. Campaign & GTM Support

  • Collaborate with brand marketing on festive campaigns (e.g., Freedom for Comfort, Deal Wali Diwali etc.).

  • Plan product launch GTM campaigns—Focusing on new launch products and key features with brand team for digital, retail activations, influencer tie-ups, and media support.

  • Ensure consistent product branding across creative, packaging, advertising, and dealer communication.

4. Digital & E-Commerce Marketing

  • Partner with digital teams to enhance Amazon, Flipkart, and D2C listings with A+ content, comparison charts, lifestyle videos, and reviews.

  • Support SEO/SEM with strong product narratives aligned to consumer search intent.

  • Create short-form content for reels, YouTube, and push notifications to highlight product USPs.

5. Market Intelligence & Dealer Enablement

  • Track competitor campaigns, catalogues, and product claims.

  • Prepare sales enablement kits for dealer meets and conferences.

  • Support training for sales teams with clear product narratives and value selling points.

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