UA Manager

3 days ago

Bengaluru, Karnataka, India Playdawn Consulting Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Overview

We are looking for a 
performance-driven User Acquisition Manager
 with a sharp focus on 
ROAS optimization
 to lead paid growth across Android, iOS, and Facebook Instant Games. You'll own campaign strategy, execution, and optimization across multiple channels ensuring that every dollar spent translates into measurable revenue.

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities

  • Plan, execute, and continuously optimize paid UA campaigns across 
    Meta
    , 
    Google UAC
    , 
    TikTok
    , 
    Unity Ads, Applovin
    and other high-performance ad networks.
  • Develop and manage budgets with the goal of 
    maximizing ROAS
    , not just installs or CTR.
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using 
    AppsFlyer
    , 
    Adjust
    , or similar tools.
  • Collaborate with product teams on 
    monetization strategies
    , funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements

  • 2+ years of UA experience in 
    casual mobile games
     or performance marketing with a strong ROAS mandate.
  • Deep expertise with 
    Meta Ads
    , 
    Google App Campaigns
    , and 
    rewarded video networks
    .
  • Track record of scaling UA with 
    positive unit economics
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points

  • Experience with 
    Facebook Instant Games
     and optimizing HTML5 campaigns.
  • Background in 
    game monetization
     (e.g., IAP, rewarded ads) and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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