Digital Marketing Channel Manager- India GDC, Gurugram

Who is ERM?
ERM
is a leading global sustainability consulting firm, committed for nearly 50 years to helping organizations navigate complex environmental, social, and governance (ESG) challenges. We bring together a diverse and inclusive community of experts across regions and disciplines, providing a truly multicultural environment that fosters collaboration, professional growth, and meaningful global exposure. As a people-first organization, ERM values well-being, career development, and the power of collective expertise to drive sustainable impact for our clients—and the planet.

Introducing our new Global Delivery Centre (GDC)
Our
Global Delivery Centre (GDC)
in India is a unified platform designed to deliver high-value services and solutions to ERM's global clientele. By centralizing key business and consulting functions, we streamline operations, optimize service delivery, and enable our teams to focus on what matters most—advising clients on sustainability challenges with agility and innovation. Through the GDC, you will collaborate with international teams, leverage emerging technologies, and further enhance ERM's commitment to excellence—amplifying our shared mission to make a lasting, positive impact.

Job Objective
We are seeking an experienced and strategic
Digital Marketing Manager, Channels
to lead a team of digital marketing specialists focused on channel specific optimisation. This role will be responsible for ensuring best-in-class execution of digital marketing channels, collaborating with the digital marketing campaign team, ERM's industry and regional marketers and the Digital Marketing Director.

This is a hands-on management role focused on supporting the wider digital marketing team to optimise marketing efforts across key digital channels, that will drive brand awareness in the market, engagement with new and existing prospects and generate demand that will drive commercial performance of the business.

You will have multi-channel expertise, being able to think deeply about multiple aspects of the digital landscape. You will have deep understanding of key digital marketing channels such as email marketing, social media, paid media/ search and websites/ digital experience platforms to craft an engaging journey. You will be metric driven and use data to adjust the trajectory of strategic channel performance to maximise their performance.

Optimizing team performance and driving operational efficiency will be central to effectiveness and productivity of the team you manage.

Key Responsibilities
Strategic channel optimisation

• Support marketers with your channel expertise to design and deliver multi-touchpoint marketing campaigns across digital channels such as website, email, social media and paid media/ search.
• Craft customer journey's which nurture new or existing prospects across the marketing funnel, increasing awareness of ERM in the marketing, encouraging engagement with marketing campaigns and with a particular focus on conversion rate optimisation.
• Build personalisation into digital channels, using both demographic and behavioural indicators of segmented audiences to improve engagement.
• Confidently leverage marketing automation and CRM data and functionality to drive more informed channel improvements.
• Leverage analytics and data to share insights to guide channel strategies.
• Support campaign teams in meeting KPIs including channel specific goals, as well as commercial lead generation to positively influence revenue generation.

Paid Media Strategy & Performance

• Own the paid media strategy across channels (search, social, display, programmatic).
• Innovate and establish ERM's digital media approach across brand awareness/ equity benefits in addition to direct lead generation efforts on this channel.
• Set performance targets and KPIs, monitor results, and optimize spend.
• Manage relationships with UK-based media agencies, ensuring alignment with strategy and accountability for performance.
• Lead quarterly reviews and performance deep-dives with agency partners.

Website Optimization

• Oversee website performance, including traffic, conversion rates, and user experience.
• Collaborate with UX, analytics, and development teams to implement improvements.
• Lead the strategic improvements of the corporate website to increase the commercial performance. Leverage SEO guidance, UX best practise and optimised content to drive more people to and convert a higher proportion of traffic to leads.
• Manage UK-based web agency to deliver strategic optimisation project and resolve business as usual issues.

Team & Performance Management

• Manage a team of 3 digital marketing professionals focused specifically on website, paid media and UX design/ development.
• Support the team to achieve individual and team KPIs; conduct regular reviews and feedback sessions.
• Embody the team's collaborative, high-performing culture.
• Identify skill gaps and implement training/upskilling initiatives.

Operational Excellence & Standardization

• Establish and maintain standardized processes, workflows, and documentation (SOPs).
• Monitor campaign delivery timelines, quality standards, and performance metrics.
• Drive best-in-class execution across all digital marketing outputs including campaign assets, reports, automations, and performance dashboards.

Marketing Systems & Data Enablement

• Ensure consistent usage and optimization of platforms like Optimizely (CMS), Salesforce, Pardot (Marketing Cloud Account Engagement), Ad platforms such as Google, Bing, Microsoft and social media platforms.
• Review and improve lead funnel management practices in alignment with commercial goals.
• Build dashboards and reports to track channel performance.
• Provide actionable insights to internal stakeholders and agency partners.
• Stay current on digital trends, tools, and benchmarks.

Qualifications & Experience

• 8+ years of experience in B2B digital marketing, with at least 3 years in a managerial/team lead role.
• Proven experience managing multi-functional marketing teams (e.g., paid media, email marketing, analytics, operations).
• Strong working knowledge of digital marketing tools: Pardot/MCAE, Salesforce, GA4, Google Ads, Looker Studio/Power BI.
• Demonstrated ability to lead cross-functional initiatives and manage competing priorities.
• Excellent organizational, communication, and stakeholder management skills.
• Hands-on project management experience with tools like Trello, or similar platforms.

Preferred Skills

• Exposure to consulting firm marketing environment.
• Ability to synthesize performance data and make strategy or process recommendations.