Digital Marketing Executive

2 weeks ago

Greater Bengaluru Area, India Uptrail Full time ₹ 9,00,000 - ₹ 12,00,000 per year

ABOUT THE ROLE

We are looking for a Digital Marketing Executive to drive growth across paid campaigns and organic channels. You will be responsible for managing digital advertising, optimizing performance marketing campaigns, and building an engaging social media presence. You'll work closely with the founding team, giving you the opportunity to directly shape our brand and growth strategy.

KEY RESPONSIBILITIES

  • Plan, execute, and optimize paid performance marketing campaigns (Google Ads, Meta, Linkedin, etc.).

  • Manage and grow our social media channels (Linkedin, Instagram, Twitter/X, TikTok, etc.) through engaging content and community interaction.

  • Develop and implement strategies to increase brand awareness, lead generation, and customer acquisition.

  • Track, analyze, and report on marketing performance; provide actionable insights.

  • Run A/B tests to improve ad creatives, landing pages, and social campaigns.

  • Work closely with the founding team to align campaigns with company goals.

  • Explore and test new growth channels, tools, and marketing trends.

REQUIREMENTS

  • Minimum one year experience in performance marketing and social media management.

  • Knowledge of PPC, SEO/SEM, paid social, and organic growth strategies.

  • Ability to create and manage engaging content for social media.

  • Proficiency with tools such as Meta Ads Manager, LinkedIn Ads, and social scheduling tools.

  • Analytical mindset with the ability to turn data into decisions.

  • Creative, proactive, and comfortable working in a fast-paced startup environment.

WHAT WE OFFER

  • Competitive salary with performance-based incentives.

  • Direct exposure to working with the founding team.

  • High-growth role with opportunities for ownership and career development.

  • Flexible work environment.

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