Manager - Distribution (Supply Chain)

1 week ago

Delhi NCR New Delhi Noida, India Panacea Biotec Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

Geography: All India

1. Warehousing & CFA Management

  • Clear strategy on CFA Mapping, Appointment, and Operations.
  • Cost optimisation of distribution of goods (CFA to Distributor)
  • Inventory management at CFA
  • Guardrails for stock condition
  • Distribution timelines from CFA to Distributor

2. RTM (distribution & route management)

  • Distributor (Direct/ In-Direct) Mapping, Appointment, and Operations.
  • ROI management of distributors
  • Grievances management of distributors
  • Process & adherence of supply to the retail (GT & MT)
  • Motivate channel partners for involved & evolved business.
  • Manage audits or inspections related to distribution.
  • Ensure timely and accurate delivery of goods.
  • Resolve delivery delays, damaged goods, or order errors.
  • Communicate with distributors or channel sales teams to ensure expectations are met.

3. Trade Marketing

  • Channel Strategy; Develop & execute strategies made for each trade channel (modern trade, general trade, wholesalers, etc.).
  • Retailer Engagement & Loyalty; Build & execute strong relationships with distributors, dealers, and retailers. Also, structure a long term loyalty programme to engage retail partners.
  • Promotions & Schemes; Plan & effective execution of trade promotions (discounts, margin schemes, etc.) to push volume and visibility.
  • Point of Sale Materials (POSM); Design and manage the deployment of in-store branding materials (standees, danglers, posters, etc.).
  • Print & Outdoor Advertising; Coordinate with agencies for newspaper ads, billboards, radio, etc. (when required)
  • On-ground Campaigns; Design & execute on ground activity to drive product trials.

4. Cross-Functional Collaboration

  • Work closely with Cross function & Sales Team to align trade promotions with field execution.
  • Create & Coordinate with Brand Marketing for consistent messaging.

5. Budget Management & Reporting

  • Plan and allocate budgets for trade and offline marketing initiatives.
  • Track expenses and ensure cost-effective execution.
  • Report campaign performance and suggest improvements.

What can candidate expect?

  • An opportunity to grow fast.
  • Freedom to challenge status quo, Freedom of expression
  • Challenging work environment and exposure to manage complex operation
  • Open door culture

Skill set requirement

  • Masters degree in any field.
  • Minimum of 13 to 15 years of experience in sales & distribution, Trade Marketing.
  • Strong knowledge of distribution management.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Willingness to travel as required.

About US

PLEASE VISIT OUR WEBSITE

Preferred candidate profile -

Experience - 5 to 15 years

Industry - FMCG Preferred

Profile - Candidate should have Experience into supply chain management at managerial role.

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