Manager - Distribution (Supply Chain)
2 weeks ago
Role & responsibilities
Geography: All India
1. Warehousing & CFA Management
- Clear strategy on CFA Mapping, Appointment, and Operations.
- Cost optimisation of distribution of goods (CFA to Distributor)
- Inventory management at CFA
- Guardrails for stock condition
- Distribution timelines from CFA to Distributor
2. RTM (distribution & route management)
- Distributor (Direct/ In-Direct) Mapping, Appointment, and Operations.
- ROI management of distributors
- Grievances management of distributors
- Process & adherence of supply to the retail (GT & MT)
- Motivate channel partners for involved & evolved business.
- Manage audits or inspections related to distribution.
- Ensure timely and accurate delivery of goods.
- Resolve delivery delays, damaged goods, or order errors.
- Communicate with distributors or channel sales teams to ensure expectations are met.
3. Trade Marketing
- Channel Strategy; Develop & execute strategies made for each trade channel (modern trade, general trade, wholesalers, etc.).
- Retailer Engagement & Loyalty; Build & execute strong relationships with distributors, dealers, and retailers. Also, structure a long term loyalty programme to engage retail partners.
- Promotions & Schemes; Plan & effective execution of trade promotions (discounts, margin schemes, etc.) to push volume and visibility.
- Point of Sale Materials (POSM); Design and manage the deployment of in-store branding materials (standees, danglers, posters, etc.).
- Print & Outdoor Advertising; Coordinate with agencies for newspaper ads, billboards, radio, etc. (when required)
- On-ground Campaigns; Design & execute on ground activity to drive product trials.
4. Cross-Functional Collaboration
- Work closely with Cross function & Sales Team to align trade promotions with field execution.
- Create & Coordinate with Brand Marketing for consistent messaging.
5. Budget Management & Reporting
- Plan and allocate budgets for trade and offline marketing initiatives.
- Track expenses and ensure cost-effective execution.
- Report campaign performance and suggest improvements.
What can candidate expect?
- An opportunity to grow fast.
- Freedom to challenge status quo, Freedom of expression
- Challenging work environment and exposure to manage complex operation
- Open door culture
Skill set requirement
- Masters degree in any field.
- Minimum of 13 to 15 years of experience in sales & distribution, Trade Marketing.
- Strong knowledge of distribution management.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Willingness to travel as required.
About US
PLEASE VISIT OUR WEBSITE
Preferred candidate profile -
Experience - 5 to 15 years
Industry - FMCG Preferred
Profile - Candidate should have Experience into supply chain management at managerial role.
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