Content Strategist

1 week ago

Kozhikode, Kerala, India Make Your Own Perfume (MYOP) LLP Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Qualifications

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field.
  • 1–3 years of experience in content strategy, content creation, digital marketing, or a related

role.

Duties and Responsibilities

Content Planning & Strategy

  • Assist the Creative Director in developing and executing content strategies aligned with brand

objectives and seasonal campaigns.

  • Ideate and pitch creative content concepts for campaigns, product launches, and

collaborations.

  • Research industry trends to ensure relevance and innovation in content output.

Content Development

  • Collaborate with design, retail marketing, and video production teams to produce compelling

content for social media and retail channels.

  • Write, edit, and proofread content to maintain brand voice consistency and uphold high-

quality standards.

  • Support product launches, events, and campaigns through storytelling, messaging

frameworks, and campaign ideation.

  • Work with the video production team to execute content shoots effectively.

Social Media & Community Engagement

  • Stay updated with social media trends and platform best practices.
  • Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and

more.

  • Drive community interaction and organic engagement through innovative storytelling.

Digital Marketing Support

  • Use analytics tools to assess content performance and user engagement.
  • Recommend and implement content improvements based on performance metrics.

Operations & Collaboration

  • Coordinate with cross-functional teams to align messaging and communication goals.
  • Manage content production timelines and feedback cycles from stakeholders.
  • Assist in creating standard operating procedures (SOPs) for content creation and publication.

Training & Development

  • Share content marketing best practices with internal teams.
  • Stay current with emerging content tools, platforms, and trends.
  • Demonstrate willingness to learn and integrate AI tools in marketing and content workflows.

Key Tasks

  • Contribute to ideation and execution for store launches, product campaigns, and social media

initiatives.

  • Own and elevate the brand's digital presence with cohesive, compelling content.
  • Collaborate closely with the Creative Director to deliver impactful brand experiences.
  • Maintain a consistent brand voice across channels while tailoring messaging to each platform.
  • Explore new content formats and storytelling techniques to drive innovation.
Requirements

Expertise and Skills

  • Exceptional command of English (written and verbal).
  • Proven experience in content creation for digital and social platforms.
  • Familiarity with project management and content analytics tools.
  • Strong conceptual thinking and creative ideation skills.
  • Highly organized, proactive, and capable of managing multiple content streams.
  • A team player with leadership potential.
Benefits

ESI

PF

Health insurance

Overtime allowance

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