
Digital Marketing Manager
2 days ago
Roles and Responsibilities:
Define and implement online advertising strategy, media plans and create multichannel advertising campaigns for the Group Companies.
Strategizing, planning, executing and managing activities for all SEO/ SMO/SMM/ ORM/PPC.
Plan, create and monitor the companys presence on Social Media (Facebook, Instagram, Twitter, Linkedin, Youtube etc)
Creating new websites, updating current websites and conducting website maintenance.
Planning and creating contents for the hospitality and real estate vertical of the Group.
Will manage POS integration and updating the food menu's on the website/food aggregators.
Launch optimized online adverts through Google Adwords, Linkedin, Facebook etc to increase company's or client's brand awareness.
Conducting market research on the new trends in the real estate and hospitality industry.
Designing new collaterals for the hospitality vertical and suggesting strategies for effective sales for the Brand.
Responsible for lead generations through campaigns.
Maintaining the Leads Database and keeping a track on it's conversion.
Continually analyze Digital Marketing campaigns and make strategic adjustments where necessary. Google analytics, Adsense, Adwords, etc.,
Ensure that all Digital Marketing campaigns and tasks are effective and to the standards & satisfaction of the management.
Working to improve all on-page and off page SEO factors.
Plan, design and execute email marketing.
Provide creative ideas for content marketing and update website.
Maintain relationships with our diverse client base through day to day communication via phone, email and other methods.
Regularly report on key metrics and project status to Directors across the organization.
Requirements:
Bachelors degree(B.Tech/BSc. will be highly preferred) or equivalent/Digital Marketing degree.
Candidates who have previously worked in the F&B and real estate industry will be preferred, although not mandatory.
Good verbal and communication skills. Experience of copywriting would be helpful.
Has knowledge of HTML 5/CSS/CMS(WordPress)/E-commerce/Web development and has executed some work. Laravel is a must.
Experience with POS software(Although training would be given for it).
Knows Adobe Photoshop/Canvas/Corel Draw etc.
A minimum of 3-4 years of work experience would be preferred (NOTE: Freshers please don't apply.)
Should be Delhi-NCR based. Job location: South Delhi
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