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Digital Marketing Specialist, Marketing

2 weeks ago

PunePimpriChinchwad Area, India EVERSANA INTOUCH Full time US$ 90,000 - US$ 1,20,000 per year

Company Description
At EVERSANA, we are proud to be certified as a Great Place to Work across the globe. We're fueled by our vision to create a healthier world. How? Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life sciences industry. We are grounded in our cultural beliefs and serve more than 650 clients ranging from innovative biotech start-ups to established pharmaceutical companies. Our products, services and solutions help bring innovative therapies to market and support the patients who depend on them. Our jobs, skills and talents are unique, but together we make an impact every day. Join us

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA, our people, clients and most importantly, the patients we serve. We are EVERSANA.

Job Description
THE POSITION:
As a key member of the Corporate Marketing & Communications team, this role collaborates with marketing managers and directors to execute digital strategies and campaigns aimed at creating awareness, generating interest, and promoting our products and services. The Digital Marketing Specialist leverages marketing technology to build relationships across all communication channels and create campaigns that enhance the EVERANA brand, nurture prospects, and generate leads. This role plans, develops, and implements complex programs including email, digital ads, landing pages, and social media.

Critical RESPONSIBILITIES:

  • Develop and implement innovative e-marketing campaigns.
  • Monitor, analyze, and report performance across multiple channels.
  • Optimize efforts to achieve key objectives, including awareness, interest, and demand generation for our services/products.
  • Oversee digital platforms, including but not limited to website, landing pages, marketing automation, and social media.
  • Collaborate with various stakeholders within the Marketing and Communications team to ensure the successful execution of projects and campaigns.

essential duties and responsibilites:

  • Project manage implementation of marketing campaigns utilizing multiple marketing channels and touchpoints
  • Design, build, and execute email campaigns using Pardot (Marketing Cloud Account Engagement), including segmentation, dynamic content, and automation rules.
  • Develop and maintain nurture programs and customer journeys.
  • Collaborate with marketing and sales teams to align campaigns with business goals and lead scoring models.
  • Create reports and dashboards to measure campaign performance and provide actionable insights.
  • Implement A/B testing strategies and continually optimize for better engagement and conversion.
  • Ensure email templates are mobile-optimized and follow branding and accessibility guidelines.
  • Oversee list hygiene, growth and segmentation using target client profiles. Liaison with marketing support on database management efforts, including list imports, deduplication, and segmentation.
  • Stay up to date with Pardot and Salesforce feature updates, best practices, and compliance regulations

Qualifications
The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.

  • 3+ years of hands-on experience with Pardot (Marketing Cloud Account Engagement).
  • Solid understanding of Salesforce CRM, with experience in campaign management, lead tracking, and reporting
  • Proven ability to manage multiple programs, campaigns, and roadmaps
  • Strong analytical skills with experience using reporting tools in Salesforce/Pardot.
  • Bachelor's Degree required in Marketing or related field
  • Experience with HTML/CSS preferred.
  • Pardot Specialist certification is a plus.
  • Excellent communication, collaboration, and project management skills.

Preferred qualifications:

  • Ability to build relationships with key internal customers, including executive leadership
  • Thrive in a fast-paced, matrixed environment managing multiple priorities
  • Knowledge of O365, SharePoint intranet platforms, Google Analytics, marketing automation, social networks and other creative messaging venues.
  • Ability to manage and execute marketing campaigns for diverse audiences
  • Detail-oriented and creative thinker

Additional Information
OUR CULTURAL BELIEFS:
Patient Minded
I act with the patient's best interest in mind.

Client Delight
I own every client experience and its impact on results.

Take Action
I am empowered and empower others to act now.

Grow Talent
I own my development and invest in the development of others.

Win Together
I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters
I speak up to create transparent, thoughtful and timely dialogue.

Embrace Diversity
I create an environment of awareness and respect.

Always Innovate
I am bold and creative in everything I do.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA's inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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