SEO Executive/Digital Marketers

1 week ago

Mohali, Punjab, India LAKSH HUMAN RESOURCE Full time ₹ 6,00,000 - ₹ 12,00,000 per year
Job Description

Mohali SEO Executive/Digital Marketers Experience : 0 to 4 yrs Skills Required : Job Summary : Key areas include: Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram. Search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results. Mobile marketing: includes app-based, in-game, location-based and SMS marketing. Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies. Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization Responsibilities Digital marketers contribute to and develop digital marketing projects and campaigns. Tasks typically involve: Creating and uploading copy and images for the organisation's website; Writing and dispatching email marketing campaigns; Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI); Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums; Designing website banners and assisting with web visuals; Communicating with clients, affiliate networks and affiliate partners; Conducting key word research and web statistics reporting; Contributing to social media engagement and brand awareness campaigns; Using web analytics software to monitor performance of client websites and make recommendations for improvement; Contributing to company and industry blogs and managing e-communications; Assisting with paid media including liaising with digital advertising agencies; Developing and integrating content marketing strategies; Keeping up to date with current digital trends; Managing the contact database and assisting with lead generation activities; Negotiating with media suppliers to achieve the best price for clients.

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