Cold Email Outreach Specialist

2 hours ago

Greater Kolkata Area, India Opvia Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Job Title: Lead Generation (Cold Email Outreach Expert)

Location: Kolkata (Onsite)

Employment Type: Full Time

Experience : 2-5 years

Shift Timing: UK Shift

Salary : Up to 30,000/- (Based on experience)

About the Role

We are looking for a
Cold Email Outreach Specialist
who can build and run effective outbound email campaigns from scratch. This role is focused entirely on
writing cold outreach emails, sending sequences, sourcing leads, and generating qualified responses/meetings
.

If you have strong writing skills and understand how to make cold prospects reply, this role is for you.

Key Responsibilities

  • Write short, effective cold outreach email sequences (intro email + follow-ups).
  • Build targeted lead lists based on our Ideal Customer Profile (ICP).
  • Send and manage outreach campaigns using tools like Instantly, Smartlead, Lemlist, etc.
  • Monitor results: open rates, reply rates, bounce rates, and positive responses.
  • Maintain strong email deliverability and avoid spam issues.
  • A/B test subject lines, email copy, and messaging angles.
  • Adjust targeting and copy to improve campaign performance.
  • Generate consistent qualified leads and booked calls.

Qualifications

  • Proven experience specifically in
    cold email outreach
    (not social media or general marketing).
  • Strong copywriting skills, especially writing simple, conversational, direct cold emails.
  • Experience creating 4–8 step email sequences.
  • Familiarity with lead sourcing tools (Apollo, Sales Navigator, Clay, etc.).
  • Understanding of email validation, list cleaning, and deliverability basics.
  • Ability to work independently and meet lead generation targets.

Preferred Qualifications

  • Experience running multi-inbox or multi-domain cold email systems.
  • Knowledge of DMARC/SPF/DKIM and basic domain setup for deliverability.
  • Experience booking meetings for agencies, SaaS, or B2B service companies.
  • Understanding of LinkedIn outreach and multi-channel workflows.
  • Skilled in testing angles, personalisation frameworks, and snippets.

Why Join Us

  • You'll own and lead the outbound email engine from day one.
  • Freedom to experiment, test, and create high-performing cold email campaigns.
  • Work with a fast-moving team that values results, not bureaucracy.
  • Opportunity to grow into a senior outbound, growth, or sales operations role.
  • Competitive compensation based on performance and results.

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