Senior Marketing Specialist

2 days ago

Noida, Uttar Pradesh, India VARAISYS PVT. LTD. Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Role:

Senior Marketing Specialist

Location:
Noida (Work From Office)

Experience:
5 Years

Role Overview

We're seeking a smart, strategic, and execution-driven marketing professional to build and lead our marketing function from scratch. If you're someone who loves working on both services and product launches, has a growth-hacking mindset, and can wear multiple hats, this role is for you.

Responsibilities

  • Create and execute comprehensive go-to-market strategies for multiple SaaS/IT products.
  • Define clear product positioning, messaging, and value propositions for target industries.
  • Run digital marketing campaigns including SEO, SEM, paid ads, content marketing, and social media.
  • Build marketing collateral, case studies, and sales enablement assets.
  • Establish Varaisys' brand presence across digital platforms, communities, and industry events.
  • Track performance metrics, optimize campaigns, and drive consistent lead flow.
  • Collaborate closely with leadership to align product and service marketing goals.
  • Scale marketing efforts and contribute to building the long-term marketing roadmap.

Requirements

  • 5+ years of experience in
    B2B SaaS / IT product marketing
    with hands-on product launch expertise.
  • Strong background in
    digital marketing, demand generation, and go-to-market planning
    .
  • Prior experience marketing
    AI / GenAI / emerging tech products
    is highly preferred.
  • Proven ability to deliver end-to-end campaigns that drive measurable results.
  • Proficiency with tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, SEO/analytics tools.
  • Balance of strategic thinking and hands-on execution.

Why Join Us?

  • Lead the launch of market-ready tech products.
  • Full ownership of marketing strategy and execution.
  • Exposure to both IT services and SaaS product marketing.
  • High-impact role with direct collaboration with leadership.


𝐀𝐩𝐩𝐥𝐲 𝐧𝐨𝐰: Send your CV to 𝐩𝐫𝐢𝐭𝐢..𝐜𝐨𝐦

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