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Customer Relationship Management Specialist
2 weeks ago
CRM Specialist – MARS CosmeticsLocation: DelhiType: Full-time
Experience: 2–5 years
Function: Retention & Lifecycle Marketing | D2CAbout the Role:MARS Cosmetics is one of India's fastest-growing beauty brands, with presence across 10,000 retail stores, leading marketplaces, and a high-performing D2C platform. As we scale further, we're looking for a CRM Specialist to lead lifecycle marketing across email, SMS, WhatsApp, and push. This role is perfect for someone who is data-driven, automation-savvy, and passionate about building long-term customer relationships.
Key ResponsibilitiesOwn end-to-end CRM campaigns including onboarding, replenishment, loyalty, winback, and cross-sell
Design and execute automated flows: cart/browse abandonment, back-in-stock alerts, price drops, etc.Manage segmentation using RFM models, behavior triggers, and customer cohorts
Collaborate with content and design to build brand-consistent communication
Analyze performance metrics like open rate, CTR, conversion, repeat purchase, and CLTVIdeal Candidate2–5 years of experience in CRM or lifecycle marketing, preferably in D2C or beauty/personal care brands
Proficient with tools like Klaviyo, MoEngage, WebEngage, or similar
Strong analytical mindset with experience running A/B tests and performance tracking
Hands-on with segmentation, automation logic, and CRM workflows
Strong attention to detail, ownership mindset, and comfort in fast-paced environments
Why Join MARS CosmeticsHigh-growth brand with massive scale-up opportunity
Strategic ownership of one of our most critical growth levers
Dynamic team, fast execution, and direct impact
To Apply:Send your resume to ******* and mention "CRM Specialist Application – (Your Name)" in the subject line.Please also answer the following question in 100–150 words in your email:"If a customer buys a lipstick from our D2C site and doesn't return for 60 days, what CRM strategy would you implement to drive a second purchase?"
