Associate Product Manager

2 days ago

Bengaluru, Karnataka, India Lifesight Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are seeking a talented and ambitious Associate Product Manager (APM) to take a pivotal role in shaping our AI-powered marketing measurement products. This is not just a supporting role; you will own the roadmap and execution for a key area of our platform, working at the critical intersection of data science, engineering, and customer needs.

You will be responsible for translating complex data and sophisticated machine learning models into simple, powerful, and intuitive product experiences. If you are passionate about data, obsessed with customer problems, and excited to build products that deliver tangible business value, this is the perfect opportunity for you.

Responsibilities

  • Own Product Discovery: Research to identify the most pressing measurement challenges. Synthesize research and data to champion high-impact product opportunities.
  • Drive the Roadmap: Own and manage the product roadmap for a core area of our marketing measurement suite (e. g., Marketing Mix Modeling, Multi-Touch Attribution, or Incrementality). Prioritize features based on user value, business impact, and technical feasibility.
  • Define and Specify: Write clear and concise product specifications, user stories, and acceptance criteria. Define and analyze A/B tests to validate hypotheses and ensure our products are meeting user needs effectively.
  • Lead a Cross-Functional Team: Partner with a dedicated team of data scientists, engineers, and designers to bring your vision to life. Manage the product backlog, lead sprint planning, and remove roadblocks to ensure the timely delivery of high-quality features.
  • Measure and Iterate: Define and own the key performance indicators (KPIs) for your product area. Continuously monitor product performance, model accuracy, and user engagement, reporting key insights and learnings to stakeholders and leadership.

Requirements

  • Bachelor's or Master's degree in Computer Science, Engineering, Data Science, Statistics, Business, or a related field.
  • 2+ years of professional experience in a relevant role such as data analytics, marketing analytics, business analysis, software engineering, or product management.
  • Proven, hands-on proficiency with SQL for complex data querying and analysis. You must be comfortable pulling and manipulating data to answer your own questions.
  • Strong quantitative and analytical skills, with a demonstrated ability to work with large datasets to drive strategic decisions.
  • Excellent communication and stakeholder management skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
  • A proven track record of taking a project or feature from conception to launch, demonstrating a strong sense of ownership and execution.

Nice To Have

  • Direct experience in the AdTech, MarTech, or marketing analytics industry.
  • A solid understanding of the technical architecture of data pipelines and APIs.
  • Experience working in an Agile/Scrum development environment and familiarity with tools like Jira and Confluence.
  • A deeper understanding of advanced statistical concepts related to marketing measurement (e. g., regression, causal inference, experimental design).

This job was posted by Vinola Mercy from Lifesight.

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