
Head of Amazon Advertising
4 hours ago
About Ad Ascend
Ad Ascend is a fast-growing Amazon marketing agency helping leading Indian D2C brands scale profitably on Amazon through data-led advertising strategies, creative optimisation, and growth frameworks. We're looking for a
strategic PPC leader
who can build and lead our Amazon Advertising vertical, manage a growing team, and set the direction for how brands scale with us.
Key Responsibilities
Strategic Leadership
- Own advertising strategy for all partner brands across Sponsored Ads (SP, SB, SD), AMC & DSP.
- Create brand-level monthly/quarterly growth plans — focused on scaling revenue and improving efficiency.
- Act as the
go-to strategy lead
for internal teams & clients, freeing up founder bandwidth from day-to-day strategic work. - Identify & implement new ad products, betas, and marketplace trends to drive growth.
- Has adopted AI tools for Amazon Advertising.
Team Management
- Lead a team of 4–5 Amazon PPC advertisers, ensuring flawless campaign execution across accounts.
- Review performance, guide optimisation strategies, and elevate the team's skillset through training and frameworks.
- Establish SOPs, quality control measures, and review mechanisms to ensure consistency and scale.
- Foster a culture of proactivity, ownership, and strategic thinking.
Performance & Growth
- Manage & optimise spends
of ₹1 Cr+/month in ad spends
. - Ensure performance KPIs are consistently met or exceeded (ACOS, ROAS, NTB %, CVR, CPC trends, etc.)
- Drive continuous improvement across targeting, bidding strategies, wasted spend reduction, and keyword expansion.
Innovation & Thought Leadership
- Stay ahead on Amazon ad innovations — AMC, Sponsored TV, advanced targeting.
- Share learnings internally & externally (LinkedIn, webinars, internal training).
- Build playbooks that can be applied across verticals to scale faster.
Requirements
- 5–8 years of hands-on Amazon advertising experience
in an
agency environment
(mandatory). - Proven track record of
managing ₹1 Cr+ monthly ad spends
across multiple brands. - Has
led a team of at least 4–5 advertisers
— with demonstrated ability to drive strategy, not just execution. - Deep understanding of all Amazon ad types, targeting strategies, SQRs, bidding systems, and scaling frameworks.
- Excellent client communication and presentation skills.
- Exposure to DSP or AMC is a bonus.
- Analytical mindset with comfort in performance reporting, insights & strategic recommendations.
Why Join Us
- Be the
strategic leader of the PPC vertical
at one of India's fastest-growing Amazon agencies. - Work directly with the founder to build the PPC function like a business unit.
- Fast decision-making, lean structure, and space to innovate.
- Competitive compensation with performance-linked upside.
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