Brand Copywriter

Job Title: Brand Copywriter  Function: Marketing Location: HSR Layout, Bangalore Role Type: Full-time

About AppsForBharat (Sri Mandir App)

AppsForBharat, a series B funded faith-tech startup, is backed by India's best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.

Our flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.

The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world's largest app for Hindu devotees and growing 20-25% month-on-month. Learn more about AppsForBharat: Business World Article, Indian Silicon Valley Podcast, YourStory Article Try the Sri Mandir app: Android / iOS

Role Overview: As the Senior Copywriter, you will be the creative force behind our brand's voice and messaging. You will develop compelling content strategies and execute them across various channels, ensuring alignment with our brand's vision and values. Your work will play a pivotal role in engaging our target audience and elevating our brand presence.

Key Responsibilities:

• Creative Development: Lead the ideation and execution of creative concepts for campaigns, ensuring that all copy is on-brand, engaging, and aligned with our marketing objectives.

• Brand Voice: Establish and maintain a consistent brand voice across all platforms, adapting tone and style to suit different audiences and channels.

• Collaboration: Work closely with designers, marketers, and product teams to create integrated campaigns that drive awareness, engagement, and conversions.

• Content Strategy: Develop and implement content strategies across touchpoints that leverage insights from market research and user feedback to optimise messaging.

• Mentorship: Provide guidance and mentorship to junior copywriters, fostering a culture of creativity and collaboration within the team.

• Performance Analysis: Monitor and analyse campaign performance metrics, using data to refine copy and enhance future initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, English, or a related field.

• 3+ years of experience in copywriting or brand messaging.

• Strong portfolio showcasing a range of copy styles and projects.

• Excellent writing, editing, and proofreading skills with a keen eye for detail.

• Ability to work collaboratively in a fast-paced environment and meet tight deadlines.

• Familiarity with SEO best practices and digital marketing strategies is a plus.

• A deep understanding of the cultural nuances and consumer behaviours in Bharat, especially in the religious and spiritual space, with a keen interest in emerging digital trends.

What We Offer:

• Competitive salary and benefits package.

• Opportunity for professional growth and development.

• A creative and inclusive work environment.