Social Media

2 weeks ago


Delhi, Delhi, India BERKOWITS HAIR & SKIN CLINIC Full time ₹ 2,40,000 - ₹ 4,80,000 per year

Job Title: Social Media & Content Executive

Location: Head Office Okhla, New Delhi

Job Type: Full-Time

Salary: 30,000 40,000/month

Reporting To: Senior Brand Manager

About Berkowits

Berkowits Hair and Skin Clinics, with over 48 clinics across India, is a trusted name in aesthetic care. Were on a mission to create content that not only informs but also inspires, builds trust, and strengthens our brand's connection with its audience.

Role Overview

Were looking for a creative and execution-focused Social Media & Content Executive to conceptualise, create, and manage engaging digital content. This is a hands-on role ideal for freshers or professionals with up to 2 years of experience who are passionate about beauty, skincare, and storytelling through visuals.

Key Responsibilities Content Creation (Shoot & Edit)

Shoot and edit high-quality photos and videos of treatments, products, testimonials, and the clinic ambience

Independently manage clinic shoot days

Use tools like CapCut, InShot, Adobe Suite, Lightroom, and Canva for editing and design

Social Media Management

Schedule and publish content on Instagram, Facebook, YouTube, and LinkedIn

Design YouTube thumbnails with strong visual and textual hooks

Optimise titles, tags, and playlists via YouTube Creator Studio

Content Planning & Aesthetics

Research trends, audio, and visual styles from Pinterest, influencers, and competitor brands

Prepare monthly content calendars and mood boards aligned with brand goals

Influencer Marketing Support

Coordinate influencer collaborations end-to-end

Collect and manage influencer-generated content

Track influencer reach and content quality

Performance Tracking

Support reporting of KPIs like:

Weekly engagement and follower growth

Monthly influencer activity

Creative quality (CTR, design consistency)

Platform analytics via Meta Business Suite & YouTube Studio

Who We're Looking For

Strong interest in beauty, skincare, and digital content

Proficiency in basic shooting and editing (even via smartphone)

Knowledge of social formats (Reels, Stories, Shorts, Carousels)

Visual storytelling skills with a good sense of aesthetics and trends

Comfortable being behind (and occasionally in front of) the camera

Willingness to work on occasional weekends for shoots/events

Bonus Skills (Preferred but Not Mandatory)

Familiarity with Meta Ads Manager or YouTube Studio

Ability to write catchy captions and CTAs in English or Hinglish

Experience creating ad creatives or branded social content

Why Join Berkowits?

This is more than a content jobits a chance to shape the digital voice of a national beauty brand. Youll get exposure to content strategy, influencer marketing, and fast-paced execution with real ownership of your creative output.



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