Head of Marketing

About the Company:

VMax Wellness is a health-tech and holistic wellbeing company committed to helping individuals become healthier, stronger, and more confident versions of themselves. Backed by a team of certified nutritionists and fitness experts, we combine technology, data-driven insights, and personalized care to prevent lifestyle-related diseases and drive sustainable health outcomes. At VMax, we're redefining the future of wellbeing — where science, innovation, and human connection come together to empower individuals to live better every day. To find more about us, visit our website,

Role Description:

The Head of Marketing will lead the marketing function at VMax Wellness, driving the organization's brand, growth, and customer engagement strategies. This is a strategic onsite leadership role based in Coimbatore, responsible for building and executing high-impact marketing campaigns that align with business objectives. The ideal candidate brings 10–12 years of experience in marketing leadership, with a proven record of driving revenue, brand visibility, and digital presence in fast-paced, consumer-facing environments.

Roles and Responsibilities

Strategic Marketing Leadership

• Define the overall marketing vision and go-to-market strategy in line with VMax's business objectives.
• Set marketing goals, key metrics and budgetary priorities; oversee allocation of marketing spend to maximise impact.
• Shape brand positioning, messaging and value proposition to differentiate VMax in the wellness marketplace.

Cross-Functional Collaboration

• Partner with senior leadership and other functions (Sales, Service Delivery, Operations, Product) to ensure marketing strategy is integrated with business operations.
• Facilitate alignment between marketing initiatives and other business priorities such as customer acquisition, retention, service delivery and revenue growth.

Team and Resource Management

• Build and lead a high-performance marketing team; define roles, recruit talent, mentor team members and drive performance culture.
• Manage external agencies, vendors and partners; ensure high quality, cost-effective delivery of marketing campaigns and initiatives.

Campaign & Channel Execution

• Oversee planning, execution and measurement of marketing campaigns across channels (digital, social, content, events, partnerships).
• Ensure brand consistency across all touchpoints and maintain the integrity of the brand in every execution.
• Monitor campaign performance, ROI and conversion metrics; optimise marketing tactics based on data and insight.

Customer & Market Insight

• Lead market research, competitive analysis and customer segmentation to identify   new opportunities and growth areas.
• Use customer data and analytics to inform marketing strategy, improve customer   journeys and drive better engagement and retention.

Innovation & Growth

• Introduce new marketing technologies, tools or methodologies to enhance efficiency,   scale marketing operations, and stay ahead of trends.
• Lead product/brand launch initiatives, partnership marketing, influencer & PR   programs to accelerate growth and brand impact.

Performance Tracking & Reporting

• Define, monitor and report marketing KPIs, dashboard metrics and campaign   performance to senior leadership.
• Conduct regular reviews, articulate insights and recommend course-corrections to   deliver on marketing objectives.

Key Requirements

• Education: Postgraduate degree in Marketing or a related field.
• Experience: 10-12 years in marketing leadership roles, ideally with exposure to       brand, digital, performance-marketing, in B2C or health/wellness sectors.
• Strategic Mindset: Demonstrated ability to craft and execute marketing strategies     that drive growth, brand awareness and engagement.
• Team Leadership: Proven experience in building, leading and developing marketing   teams; strong interpersonal and communication skills.
• Analytical Orientation: Ability to leverage market data, customer insight and   marketing analytics to inform decisions and optimise ROI.
• Digital & Omni-Channel Expertise: Strong knowledge of digital marketing, social   media, content, performance channels, customer journeys, and emerging marketing   tools.
• Commercial Acumen: Experience managing marketing budgets, tracking KPIs,   measuring ROI, and aligning marketing with business outcomes.
• Collaboration: Ability to work closely with sales, product/service delivery, operations   and other teams in a cross-functional context.
• Adaptability & Innovation: Comfortable operating in fast-paced, evolving   environments; able to lead innovation, go-to-market launches and change initiatives. 
  
  What VMax Wellness Offers
  
  
• Comprehensive exposure with real-time experience in cross-functional operations   and business execution.
• Mentorship and guidance through close interaction with senior leadership.
• Career development via a structured growth path based on performance and skill   enhancement.
• A collaborative environment that encourages ownership, innovation, and teamwork.
• Purpose-driven impact by contributing to a company transforming how people approach health and wellbeing