Enterprise Marketing Center Administrator

AVP, Enterprise Marketing Center Administrator L10

Job Description:

Role Title: AVP, Enterprise Marketing Center Administrator L10

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

We are seeking an experienced, detail-oriented Enterprise Marketing Center Administrator to oversee the administration and optimization of our centralized enterprise marketing automation platform. This platform supports multiple business units, brands, and both print and digital collateral, ensuring governance, compliance, scalability, and seamless execution of accessible assets. The ideal candidate will act as a platform guardian and subject matter expert, collaborating with marketing, IT, data, compliance teams, and vendors, to empower our business users and ensure excellence in customer engagement.

Key Responsibilities:

• Administer, configure, and optimize the Enterprise Marketing Center environment for multiple business units and platforms.

• Oversee user provisioning, role management, permission sets, and business unit hierarchies to ensure correct access, data segmentation, and compliance.

• Manage the configuration and maintenance of shared resources, such as data extensions, content libraries, templates, personalization, and automations.

• Support the setup, execution, and monitoring of scalable cross-BU/joint campaigns and platform integrations.

• Serve as the main point of contact for platform support, troubleshooting, and incident resolution, escalating to vendor support as appropriate.

• Train, onboard, and support platform and industry marketers, providing documentation, best practices, and ongoing guidance.

• Ensure data integrity and governance, monitoring system performance and proactively addressing risks or anomalies.

• Stay current on platform releases, updates, and industry trends, proactively recommending enhancements or process improvements.

• Uphold privacy policies and compliance requirements across all business units.

• Develop and deliver performance reports, dashboards, and insights for stakeholders across multiple segments.

• Collaborate with IT, data, and compliance teams to support technical integrations, upgrades, and new feature rollouts.

Required Skills/Knowledge:

• Bachelor's degree with 4+ years of progressive business experience, or in lieu of a degree 6+ years of progressive business experience.

• 4+ years of experience administering enterprise-grade marketing automation platforms.

• Experience supporting multi business unit/brand environments within a centralized enterprise platform.

• Strong knowledge of data management, automation workflows, and campaign deployment best practices.

• 4+ years of experience with relevant scripting or query languages (SQL, AMPscript, JavaScript, HTML/CSS).

• Understanding of data privacy regulations and platform security.

• Excellent problem-solving, communication, and organizational skills.

• Experience with platform integrations and marketing technology stack design is a plus.

• Experience or knowledge of digital printing or print on demand workflows are a plus.

Desired Skills/Knowledge:

• Holistic, system-level thinking with a deep understanding of project ecosystems and their impact on user experiences.

• In-depth understanding of design, front-end, and backend technology dependencies, coupled with extensive experience using design systems.

• Strong portfolio of design projects that includes responsive websites and or applications

• Demonstrated ability to solve problems creatively and effectively

Eligibility Criteria:

Bachelor's degree with 4+ years of progressive business experience, or in lieu of a degree 6+ years of progressive business experience.

Work Timings: 2PM - 11PM IST

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L8+ Employees can apply

Grade/Level: 10

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