Real Estate Digital Marketing Specialist

23 hours ago

Banjara Hills, Telangana, India Hawk Constructions Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: Real Estate Digital Marketing Specialist

Job Description:

We are seeking a motivated and experienced Digital Marketing Specialist for our real estate division. The ideal candidate will have at least 2 years of experience in running end-to-end digital marketing campaigns for real estate projects, preferably handling lead generation across multiple platforms and regions.

Key Responsibilities:


• Plan, execute, and optimize digital marketing campaigns on platforms including Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and YouTube targeting real estate buyers across different countries.


• Develop targeted ad creatives, landing pages, and messaging tailored for diverse real estate markets and buyer personas.


• Manage and optimize multi-country PPC campaigns focusing on lead generation and conversion rate improvement.


• Utilize CRM and marketing automation tools for lead nurturing and pipeline development.


• Monitor campaign metrics (CPL, CTR, conversion rates) and prepare detailed performance reports with actionable insights.


• Collaborate with sales, content, and design teams to align marketing strategies with overall project sales goals.

Required Qualifications:


• Minimum 2 years of proven experience in digital marketing for real estate or property development sectors.


• Strong hands-on experience in managing Google and Meta Ads campaigns with a focus on lead generation.


• Familiarity with international or multi-location digital marketing campaigns is a plus.


• Proficient in analytics tools like Google Analytics, GA4, and reporting platforms.


• Excellent communication and project management skills.


• Ability to work in a fast-paced environment and adapt to shifting priorities.

Preferred Skills:


• Experience with real estate CRM systems and lead management tools.


• Knowledge of SEO and content marketing strategies for real estate.


• Ability to analyze market trends and competitor campaigns for continuous optimization.

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