Brand Associate/Manager

The Smart Fellowship is an offline workplace simulation that scouts, assesses, and trains smart talent on behalf of 100 companies. Our focus is on finding talent who, along with their technical skills, also can apply in-demand workplace skills like critical thinking, creative problem solving, emotional intelligence, and GenAI tools.

Our Client has appointed us to identify and hire a Brand Manager

Short description of company: A growing brand crafting sustainable, high-quality period care that blend eco-conscious innovation with modern design, meeting the needs of today's health-aware consumers.

Company's vision: To blend innovation with comfort—because a better period experience should be better for you and the planet.

The best part about this role:

• This position offers significant growth potential, including building and managing a team of marketing and sales professionals.
• Expanding the product portfolio under the brand and taking on increasing levels of responsibility within the organization.
• If you're selected, the company will also fully sponsor your participation in The Smart Fellowship - a 40-hour, simulation-based training that's helped 50,000 professionals build essential skills for career success - like creative problem-solving, workplace communication, critical thinking, and using GenAI tools at work.

Salary range: Upto INR 6.5 LPA

Location: Santacruz, Mumbai (on-site)

Working days: Monday to Saturday (6 days a week)

You will be responsible for these Key Responsibility Areas (KRAs):

1. Brand Strategy and Development:

• Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives.
• Define the brand's positioning, messaging, and visual identity.
• Conduct market research and competitive analysis to identify opportunities and trends.

2. Marketing and Communication:

• Develop and execute integrated marketing campaigns across various channels, including digital marketing (SEO, SEM, social media), content marketing, public relations, and events.
• Create compelling marketing materials, including website content, brochures, and social media posts.
• Manage social media presence and engage with target audiences.

3. Sales and Distribution:

• Develop and implement sales strategies to achieve revenue targets.
• Establish and manage relationships with key retailers, including large retail chains.
• Drive sales through e-commerce platforms, including marketplace and direct-to-consumer
• Oversee inventory management and ensure efficient product distribution.
• Identify and secure strategic partnerships to expand market reach.

4. E-commerce Management:

• Optimize product listings and product information on e-commerce platforms to maximize visibility and conversion rates.
• Manage online advertising campaigns and track performance metrics.
• Monitor customer reviews and feedback and address any issues promptly.

5. Team Building & New Product Development (Future):

• As the brand grows, the candidate will be responsible for building and managing a team of marketing and sales professionals.
• Contribute to the development of new products within the women's personal hygiene category.

Your Key Performance Indicators (KPIs):

1. Brand Strategy & Marketing :

• Increase in brand awareness (measured via surveys, web traffic, and social media engagement).
• Growth in social media followers and engagement rates.
• Campaign ROI and conversion rates from marketing initiatives

2. Sales & Distribution:

• Monthly/quarterly revenue growth
• Number of new retail partnerships acquired
• Growth in the marketplace and D2C sales

3. E-commerce Management:

• Product listing visibility (SEO rankings on platforms)
• Conversion rate on e-commerce platforms
• Customer rating and satisfaction score

Who We're Looking For

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. Strong business acumen and able to work independently.
• Minimum of 3 years of experience in brand management, marketing, and sales, preferably within
• the consumer goods or personal care industry. Experience with women's hygiene products is a plus.
• Strong understanding of digital marketing, e-commerce, and social media marketing.

Job Type: Full-time

Pay: Up to ₹650,000.00 per year

Schedule:

• Day shift

Experience:

• Team management: 2 years (Preferred)
• Branding: 2 years (Preferred)
• Sales: 1 year (Preferred)

Work Location: In person