Copy Group Lead

2 weeks ago

Mumbai Metropolitan Region, India IdeateLab Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About IdeateLab

At IdeateLab, creativity meets strategy. We're a marketing agency that thrives on bold ideas, powerful storytelling, and digital-first thinking. We partner with leading brands to craft campaigns that spark conversations and deliver results.

Role Overview

We're looking for a passionate wordsmith and conceptual thinker to join our Creative Team
. This role requires someone who can lead with ideas, write with impact, and collaborate with cross-functional teams to bring campaigns to life. Whether it's a big campaign, a sharp social post, or a witty one-liner, your words will set the tone for our brands.

Key Responsibilities

  • Develop concepts, campaign ideas, and brand stories across digital, ATL, BTL, and integrated platforms.
  • Write compelling copy for ads, social media, digital films, websites, emails, and brand communication.
  • Collaborate with Art, Strategy, and Client Servicing teams to deliver holistic creative solutions.
  • Lead brainstorming sessions, craft compelling decks, and present ideas with confidence to clients.
  • Leads his/her accounts from ownership perspective, including interacting with client(s).
  • Experiment with and integrate AI-driven tools to enhance copywriting, ideation, and campaign development.
  • Ensure brand tone of voice consistency across multiple channels.
  • Stay updated on industry trends, pop culture, digital storytelling formats, and emerging creative technologies.
  • Manage multiple projects with sharp attention to detail and timelines.

Skills & Experience

  • 5–7 years of experience in in advertising/digital/content/marketing agencies.
  • A portfolio that demonstrates strong conceptual thinking, versatility, and impactful writing.
  • Proven ability to balance brand goals with creative excellence.
  • Strong command of English with an eye for detail, wit, and cultural relevance.
  • Awareness of the latest AI trends and tools relevant to creative work, with the ability to apply them meaningfully.
  • Comfortable working in a fast-paced, deadline-driven environment.

What We Offer

  • A culture that thrives on creativity, collaboration, and continuous learning.
  • Opportunities to work on diverse brands and industries.
  • A dynamic environment where bold ideas are encouraged and celebrated.
  • Growth paths within the creative leadership team.

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