
Social Media Manager
2 days ago
1. Strategy Development
• Create a social media marketing strategy aligned with business goals.
• Decide which platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.) are best for the brand.
• Drive SEO/SEM initiatives, keyword optimization, and improve organic traffic performance.
Plan and oversee social media calendars, content scheduling, and consistent posting across platforms.
2. Content Creation & Management
• Plan, create, and curate engaging posts (text, images, videos, reels, stories, blogs).
• Maintain a consistent posting schedule.
3. Brand Building
• Ensure the brand's voice, tone, and image remain consistent across all platforms.
• Build brand awareness and reputation.
4. Community Engagement
• Respond to comments, messages, and mentions.
• Build relationships with followers, influencers, and potential customers.
5. Advertising & Promotions
• Run paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Monitor ad performance and optimize for best ROI.
6. Analytics & Reporting
• Track key performance metrics (reach, engagement, followers, conversions).
• Prepare performance reports to measure success and improve strategies.
7. Trend Monitoring
• Stay updated with the latest social media trends, algorithm changes, and competitors' strategies.
• Experiment with new formats (Reels, Shorts, Threads, etc.).
8. Collaboration
• Work with designers, content creators, and marketing teams.
• Coordinate with sales and customer service for consistent communication.
9. Influencer & Partnership Management
• Identify and collaborate with influencers/brand ambassadors.
• Manage collaborations, giveaways, and partnerships.
10. Crisis & Reputation Management
• Handle negative comments, feedback, or PR issues on social media.
• Protect the brand's online reputation.
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