Social Media Manager

5 days ago

Nirman Vihar DelhiNCR, India Biometric Lifesciences Full time ₹ 2,50,000 - ₹ 7,50,000 per year

1. Strategy Development


• Create a social media marketing strategy aligned with business goals.


• Decide which platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.) are best for the brand.


• Drive SEO/SEM initiatives, keyword optimization, and improve organic traffic performance.

Plan and oversee social media calendars, content scheduling, and consistent posting across platforms.

2. Content Creation & Management


• Plan, create, and curate engaging posts (text, images, videos, reels, stories, blogs).


• Maintain a consistent posting schedule.

3. Brand Building


• Ensure the brand's voice, tone, and image remain consistent across all platforms.


• Build brand awareness and reputation.

4. Community Engagement


• Respond to comments, messages, and mentions.


• Build relationships with followers, influencers, and potential customers.

5. Advertising & Promotions


• Run paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).


• Monitor ad performance and optimize for best ROI.

6. Analytics & Reporting


• Track key performance metrics (reach, engagement, followers, conversions).


• Prepare performance reports to measure success and improve strategies.

7. Trend Monitoring


• Stay updated with the latest social media trends, algorithm changes, and competitors' strategies.


• Experiment with new formats (Reels, Shorts, Threads, etc.).

8. Collaboration


• Work with designers, content creators, and marketing teams.


• Coordinate with sales and customer service for consistent communication.

9. Influencer & Partnership Management


• Identify and collaborate with influencers/brand ambassadors.


• Manage collaborations, giveaways, and partnerships.

10. Crisis & Reputation Management


• Handle negative comments, feedback, or PR issues on social media.


• Protect the brand's online reputation.

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