Market Research

1 week ago

Hong Kong Singapore Denmark, India 28 Aug, 2025 Full time ₹ 6,00,000 - ₹ 12,00,000 per year
Job Description

Job Summary:

The Market Research Analyst is responsible for gathering, analyzing, and interpreting market data to provide actionable insights that support strategic business decisions. The role involves monitoring industry trends, studying competitors, and evaluating customer preferences to help the organization identify opportunities, reduce risks, and enhance its competitive position.

Key Responsibilities:

  • Collect, analyze, and interpret quantitative and qualitative data on customers, competitors, and market conditions.

  • Conduct primary and secondary research through surveys, interviews, focus groups, and data analysis.

  • Prepare reports and presentations with actionable insights for internal stakeholders.

  • Monitor and analyze industry trends, emerging markets, and competitive landscape.

  • Evaluate customer needs, buying behaviors, and satisfaction levels to recommend improvements.

  • Support product development, pricing strategies, and marketing campaigns with data-driven insights.

  • Work closely with cross-functional teams (Marketing, Sales, Product, Finance) to align research outcomes with business objectives.

  • Utilize statistical tools, data modeling techniques, and market research software.

  • Present findings and recommendations to management for strategic decision-making.

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