Digital Marketing Executive

14 hours ago

Ambattur Chennai, India Praba's VCare Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

We are seeking a highly motivated and data-driven PPC Specialist to manage and optimize our paid advertising campaigns across platforms like Google Ads, Bing, Meta (Facebook/Instagram), and more. The ideal candidate will have a strong understanding of performance marketing, conversion optimization, and ROI analysis,

Key Responsibilities:

  • Plan, create, manage, and optimize PPC campaigns across Google Ads, Bing Ads, Meta, LinkedIn, and other platforms.
  • Conduct keyword research, competitor analysis, and audience targeting to develop effective ad strategies.
  • Write compelling ad copy and collaborate with creative teams to design high-converting landing pages and ad assets.
  • Monitor and analyze campaign performance, providing regular reports on KPIs such as CTR, CPC, CPA, ROAS, and conversions.
  • Perform A/B testing on ads, landing pages, and bidding strategies to continuously improve results.
  • Maintain and optimize bidding strategies, budgets, and targeting settings to maximize ROI.
  • Stay up-to-date with the latest trends, tools, and best practices in PPC and digital advertising.
  • Collaborate with SEO, content, and analytics teams to align PPC efforts with overall marketing goals.

· Proficiency with Google Ads, Meta Ads Manager, Bing Ads, and Google Analytics.

· Experience with keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).

· Strong analytical skills and ability to interpret campaign data to drive decisions.

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