Marketing Head/DGM Marketing/Product Manager

Marketing Head/DGM Marketing/Product Manager - Ophthalmic Pharma Industry

Job Description

DGM-Marketing

MARKETING BUDGET AND PLAN

• To prepare Annual Brand product wise, territory wise plan along with Marketing budget for all the assigned Brands and New product in line with the Business objective.
• To prepare Annual calendar of all Conferences and Events for the Brand building activities.
• To elaborate promogrid in line with strategies of product promotion
• To prepare & execute plan for Continuous Medical Education (CME) for the assigned products.
• To work on short term and long-term product wise strategies including product portfolio

BRAND MANAGEMENT

• To develop Marketing strategy for the effective product placement to capture market opportunities.
• To analyse competitors strategy to identify opportunities/threats and convert them in product strategies and tactics for companys products.
• To develop marketing plans for assigned products and territories with detailed activities in alignment with Sales objectives.
• To identify the needs in all collaterals and promotional material and ensure their availability and dispatch on time and within budget.
• To communicate during cycle meeting to the sales team on brand positioning and changes in product information etc.
• To track the implementation of brand strategies through sales team by close monitoring of activities in the field and ROI and implement corrective actions in case of need
• To analyse ROI of marketing initiatives by tracking increase in number of prescription, increase in revenue, and other indicators both from Internal audit process and external market surveys.
• Training the field force in Product launches, Cycle meetings & Training programs.
• To ensure achievement of Market share for focused products as well as total MS of the company
• To maintain and develop relations with KOLs and main stakeholders
• To elaborate differentiated strategies for increase of sales with KOL and KBL by different types of engagements
• To provide monthly forecasts for products production along with Sales Team to maintain optimum stocks in the market
• To prepare monthly analysis of product performance with observations and conclusions for sales improvement

NEW LAUNCHES

• To participate in selection of new products for launches alongwith Business Development Team
• To prepare new products strategies and launches in line with business strategy of the company
• To ensure successful launches of new products

PEOPLE MANAGEMENT

• To manage Marketing team by sharing experience, educating and driving the marketing initiatives.
• To motivate and develop team members for achieving objectives and to meet the future requirements of organisation.
• To effectively optimize the team by putting effective control systems and by empowering them.
• To work jointly with the teams to ensure enhancement of quality of calls leading to better sales performance.
• To communicate with the team, address grievances and motivate them for better performance.
• To ensure quality implementation of marketing campaigns and programs

Main KPIs

• Achievement of targeted MS for overall Company as well as for particular products
• Achievement of Primary and Sales targets against plan
• Successful new product launches
• Adherence to promo budget and promo activities
• Timely availability of all promo materials
• No of KOLs in active database having relations
• No of days in business trips

Competencies

• Pharma Background
• Knowledge of Indian Pharma market
• Knowledge of regulations and compliance of pharma market
• Ability to work with massive data
• Knowledge of principal of work of IQVIA, AWACS
• Good Excel and PPT skills
• Good communication skills
• Leadership skills

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