Digital Marketing Manager

4 days ago

Bengaluru, Karnataka, India BioTecNika Full time US$ 90,000 - US$ 1,20,000 per year

Key Responsibilities Strategic Leadership

  • Develop and lead end-to-end digital marketing strategy for biotech courses, services, events, and brand growth.
  • Identify growth opportunities through market trends, competitor research, and digital innovations.
  • Collaborate with product, sales, academic, and design teams to align digital marketing with business objectives.

Performance Marketing

  • Drive and manage paid advertising campaigns across Google, Facebook, Instagram, LinkedIn, and YouTube.
  • Own the digital funnel from impressions to conversions — optimize targeting, creatives, landing pages, and CTAs.
  • Manage budgets, ROAS, CPL, and CAC benchmarks with precision.

SEO & Content Growth

  • Lead the organic growth engine — implement high-impact SEO strategies for scientific content, landing pages, and blogs.
  • Oversee keyword strategy, technical SEO audits, backlink planning, and on-page optimization.
  • Collaborate with content writers and scientific experts to ensure quality and visibility.

Automation & CRM

  • Design and manage lead-nurture journeys using marketing automation platforms .
  • Segment audience lists and set up behavior-based campaigns, triggers, and retargeting workflows.Analytics, Insights & Optimization
  • Set performance KPIs and build dashboards to track campaign success using Google Analytics, Search Console, Meta Business Suite, etc.
  • Translate data into actionable insights, regular reports, and optimization strategies.

Team Leadership & Vendor Coordination

  • Lead and mentor a team of digital marketers, designers, interns, and agencies (where applicable).
  • Ensure timely execution of tasks, consistent brand voice, and delivery of measurable results.

What You Bring

  • Bachelor's/Master's degree in Marketing, Biotechnology, Life Sciences, or related fields.
  • Minimum 5 years of progressive experience in digital marketing, with at least 4 years in a leadership/managerial capacity.
  • Proven success in running high-performing digital campaigns with strong conversion metrics.
  • Strong grasp of marketing tools: Google Ads, Meta Ads, Google Analytics, SEMrush/Ahrefs, Mailchimp/Zoho/HubSpot, Canva, and WordPress.
  • Ability to translate complex scientific concepts into engaging, simplified digital content.
  • Excellent communication, project management, and cross-functional collaboration skills.

Bonus If You Have

  • Experience in the edtech, biotech, or healthcare sectors
  • Video marketing and storytelling experience for scientific content
  • Digital certifications (Google Ads, SEO, HubSpot, Meta Blueprint)
  • Experience managing global campaigns or scaling to international audiences.

Why Work With Us?

Be at the forefront of biotech education and digital transformation.

Take full ownership of your ideas and see them come to life.

Join a collaborative, mission-driven, and growth-focused team

Opportunity to impact thousands of scientists, students, and innovators

Performance-based growth, learning support, and flexible work culture.

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