Sr SEO Executive

11 hours ago


Ahmedabad, Gujarat, India Powercret Solutions Full time ₹ 3,60,000 - ₹ 7,20,000 per year

Key Responsibilities:


• SEO Strategy Development

➢ Design and implement comprehensive SEO strategies aligned with business objectives.

➢ Tailor strategies for different products, services, or client verticals.

➢ Align SEO goals with broader digital marketing and business KPIs.


• Keyword Research & Analysis

➢ Conduct in-depth keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.

➢ Identify primary, secondary, and long-tail keywords for target pages.

➢ Analyze keyword trends and competitor targeting to refine focus areas.


• On-Page SEO Optimization

➢ Optimize meta titles, descriptions, headers, and alt tags.

➢ Improve internal linking structure and content hierarchy.

➢ Implement schema markup and rich snippets for enhanced SERP visibility.

  • Technical SEO Auditing

➢ Conduct full technical audits using tools like SEMrush, Moz, Screaming Frog, or Google Search Console.

➢ Resolve indexing, crawl errors, and broken links.

➢ Improve site speed, mobile responsiveness, and core web vitals.

  • Content Collaboration & Optimization

➢ Work closely with content writers to create SEO-optimized content.

➢ Perform content gap analysis and update outdated content for relevance and freshness.

➢ Provide SEO guidelines and briefs to ensure keyword integration and structure.


• Off-Page SEO & Link Building

➢ Execute white-hat link building strategies including outreach, guest posting, and digital PR.

➢ Monitor backlink profiles and remove toxic links.

➢ Track domain authority and citation metrics for continuous improvement.


• Performance Monitoring & Reporting

➢ Use Google Analytics, Google Search Console, and SEO tools to track KPIs.

➢ Provide regular performance reports with insights on traffic, rankings, and conversions.

➢ Recommend action items based on data analysis and algorithm updates.

  • Cross-Functional Collaboration

➢ Coordinate with web developers for technical fixes and website enhancements.

➢ Align SEO efforts with content marketing, PPC, and social media teams.

➢ Assist in website migration, redesigns, and CMS transitions with SEO best practices.

  • Trend Monitoring & Adaptation

➢ Stay updated on Google algorithm changes, industry trends, and new tools.

➢ Adapt strategies proactively to maintain or improve rankings.

➢ Participate in relevant webinars, forums, and SEO communities.

  • Mentoring & Leadership (if applicable)

➢ Support training and development of junior SEO team members.

➢ Review team outputs and provide constructive feedback.

➢ Share knowledge and promote a culture of SEO excellence.

Key Requirements:

  • Bachelor's degree in marketing, IT, or a related field.

  • 3–6 years of proven SEO experience with a strong portfolio of results.

  • Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Search Console).

  • Solid understanding of search engine algorithms, ranking factors, and technical SEO.

  • Experience with content management systems (e.g., WordPress, Shopify).

  • Excellent analytical, problem-solving, and communication skills.

  • Ability to manage multiple projects and deadlines.

Job Type: Full-time

Pay: ₹30, ₹60,000.00 per month

Benefits:

  • Flexible schedule
  • Leave encashment

Work Location: In person


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