Ecommerce Manager

3 days ago

Mumbai, Maharashtra, India Cocoon Fine Rugs Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: E-Commerce Manager (Website Management)

Location: Andheri, Mumbai (Work from Office)

Company: Cocoon Fine Rugs Website:

Company Overview

Cocoon Fine Rugs, part of the Choudhary Export Group, is a third-generation manufacturer, exporter, and luxury retail brand with over 40 years of expertise in handcrafted carpets and rugs. With a presence in 7 cities across India, Cocoon is celebrated for its exceptional craftsmanship, design innovation, and premium customer experience, serving discerning homeowners, interior designers, and the global design community.

Role Summary

We are looking for a skilled and detail-oriented Digital Marketing Executive with hands-on experience in Shopify website management. This role will focus on maintaining and optimizing our e-commerce presence, improving product visibility, and supporting digital marketing efforts to enhance user experience, engagement, and sales.

Key Responsibilities

Website & E-Commerce Management


• Manage day-to-day website operations using Shopify.


• Upload and manage product listings, ensuring accuracy in product names, SKUs, descriptions,

pricing, images, and tags.


• Organize collections and product categorization to ensure intuitive navigation.


• Optimize product listings for SEO (meta titles, keywords, alt text).


• Handle image editing and uploading for product thumbnails, banners, and detailed views.


• Ensure a seamless and premium UX/UI across the website.


• Use Hotjar and other tools to monitor user behavior and make improvements based on data

insights.

Digital Strategy & Performance


• Work with the marketing team to implement strategies that boost traffic and conversion rates.


• Support SEO and SEM efforts by aligning product and content structure with search best

practices.


• Optimize website performance for speed, mobile responsiveness, and usability.


• Coordinate with external agencies (if applicable) for technical or campaign-related support.

Performance Monitoring


• Track and report on key website KPIs such as traffic, bounce rate, conversions, and customer

flow.


• Identify and suggest website improvements using Google Analytics and customer feedback.


• Collaborate with marketing for A/B testing, page layout adjustments, and call-to-action

enhancements.

Content & Visual Management


• Coordinate with the design team to ensure consistent and high-quality imagery for products and

promotional banners.


• Work with the inventory and merchandising teams to reflect accurate product availability and

stock status.


• Update homepage banners, lookbooks, and collection highlights in line with marketing

campaigns.

Required Skills & Qualifications


• 4-6 years of experience in digital marketing, website management, or e-commerce operations.


• Hands-on experience with Shopify and tools like Hotjar, Google Analytics, and Meta Ads

Manager.


• Strong knowledge of SEO/SEM best practices and website optimization techniques.


• Familiarity with visual tools such as Canva, Photoshop, or other editing platforms.


• Excellent attention to detail and a strong aesthetic sense aligned with luxury brand standards.


• Ability to work cross-functionally with design, marketing, and merchandising teams.


• Prior experience with a luxury, lifestyle, or design brand is preferred.

To Apply: Send your resume to

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